Area Marketing Director - Sacramento

Area Marketing Director – Sacramento, East Bay, Seattle & Colorado

Great opportunity for an experienced multi-family Marketing professional based in Sacramento, CA. Sares Regis Group of Newport Beach, California, is a privately held real estate development, investment and management firm focused on commercial properties and multifamily communities in the western U.S. Since its founding in 1993, SRG has developed and acquired more than $7 billion in commercial and residential assets. The company manages a combined portfolio of approximately 25 million square feet of office and industrial space and 42,000 apartment units.

Job Summary:

The Area Marketing Director collaborates with clients, Asset Managers, VPs, Regional managers, and vendors. Using a digital marketing background, ILS’s, SEO, SEM, and Yardi experience, this role serves as a service-oriented support to the Senior and other Directors of Marketing. The Area Marketing Director develops and executes marketing strategies to increase leads, traffic, and resident retention for communities within an assigned portfolio or area.

The role generates creative solutions, demonstrates out-of-the-box thinking, and applies design principles to translate concepts and information into images. The director manages projects, maintains the integrity of project plans and budgets, and communicates progress and changes to team members. The director oversees an annual marketing performance budget exceeding $200k and makes independent decisions to spend this money based on performance and community needs, supporting clients and community decision-making.

• Creates, implements, monitors, and modifies the digital marketing plan for each community in the portfolio/area.
• Identifies and communicates improvements for the performance of current websites, suggesting color palettes, point of interest maps, SEO, UTM codes, and works with the Digital Marketing Manager to ensure completion.
• Evaluates leasing activity and occupancy at the communities, recommending improvements for increased monthly performance.
• Runs Yardi or other external party reports to identify solutions, submits them to the client, VP, Regional, and Community Managers.
• Conducts regular audits of sources, Google Analytics, and CRM reports.
• May prepare ROI and other reports for Director of Marketing monthly and/or to support client calls weekly.
• Conducts monthly and quarterly performance calls with clients, Asset Managers, and Regional Manager to address marketing needs and modifications to the approved budget.
• Creates and manages marketing budgets to align with client investment goals and property needs.
• Works, in partnership with the Director of Marketing and vendors, on signage and digital projects for lease-up and stabilized communities.
• Conducts quarterly site visits for all communities in portfolio/area, completes marketing checklists, and reports items needing attention.
• Handles client requests and projects related to digital or print projects.
• As part of the property onboarding process, collaborates with Digital Marketing Managers on projects related to website and other digital projects, including structure, visuals, imagery, copy, color, and logo use.

• Three to five years of related marketing knowledge and a bachelor’s degree from a four-year college or university specializing in marketing or an equivalent combination of education and experience.
• Prior marketing experience within multi-family property management.
• Advanced knowledge of Yardi modules including Voyager and Rent Café.
• Excellent knowledge of MS Office, including Word, Excel, PowerPoint, SharePoint.
• Experience with Adobe Acrobat and knowledge of all file types and their uses.
• Experience in graphic design regarding fonts, color, and balance—visual experience and attribution for a visual and readable website, with an understanding of WCAG industry requirements.
• Use and understanding of Google analytics, SEO, SEM is necessary at this level.

Salary is $93,000/year plus incentive bonus and car allowance.

Please apply online at the Sares Regis Careers Website.

PM21

EQUAL OPPORTUNITY EMPLOYER. All positions contingent on completion of a successful background screen and drug test.