Marketing Specialist

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Marketing Specialist

Exempt E44 - $68,640 - $89,000 per year

Remote first work environment with occasional travel and in office meetings.

The California Dental Association is a membership organization that represents 27,000 of the state’s best and brightest dental professionals and champions the oral health of the communities they serve. As the largest state dental association in the U.S., CDA delivers remarkable advocacy initiatives, fierce protection, innovative education and expert guidance to our members. Founded in 1870, CDA has innovated and grown into a family of companies that includes the association, The Dentists Insurance Company (TDIC), TDIC Insurance Solutions, Rotunda Partners and the CDA Foundation.

We’re a mission‑driven organization that’s here to empower our members and support their practices, dental teams, profession and patients. By making today easier and tomorrow better for dentists, our employees make a meaningful and direct impact on the health of others.

• Remote and hybrid flexibility and technology to support remote work
• Generous time off program starting at 22 days of PTO and 13 paid holidays (includes a floating holiday and winter closure)
• Highly competitive medical, dental and vision plans, including FSA and HSA account options
• 401(k) plans, with a generous match and safe harbor contributions upon eligibility
• Paid parental leave
• Wellness programs, including incentives and an In‑Shape Family Fitness discount
• Opportunities for professional development, training and leadership skill‑building
• Critical illness, accident, life, pet, short‑term and long‑term disability insurance options
• Employee Assistance Program (EAP) for support navigating day‑to‑day challenges

• Collaboration:
  
  Proactively engages with an iterative mindset to enhance ideas and achieve organizational results;
  Cultivates relationships, builds partnerships, shares and learns without boundaries.
• Service:
  Focusing on meeting needs and exceeding expectations for those served inside and outside the organization.
• Respect:
  Embracing others for their true authentic self; nurture and promote an environment that values diversity of thought, input, experience and expertise.

• Problem Solving:
  Applies analysis, creativity, resilience and logic to reach optimal outcomes; develops and implements solutions.
• Approachability:
  Is consistently approachable, open to feedback and truthful; builds trust and authentic professional relationships.
• Adaptability:
  Appropriately adjusts behavior to changing conditions and business needs; modifies approach to succeed with new situations and timelines.

The Marketing Specialist: TDIC, TDIC Insurance Solutions has responsibilities for project planning and execution for all aspects of marketing promotion, advertising, sponsor ships and client services under the lead, guidance and direction of the Marketing Director. Activities include researching, brainstorming, writing, opportunity and campaign assessment in the development of collateral materials, advertisements, sponsor ships, and promotional materials for (TDIC) The Dentists Insurance Company and TDIC Insurance Solutions.

• In collaboration with Marketing Director, assist in the development of marketing plan and budget.
• Ensures timelines and milestones are met within budget.
• Track budget for assigned projects/initiatives.
• Maintain awareness of current and changing marketing trends, competitive landscape, consumer attitudes and opinions.

• Own project life cycles from kickoff to delivery – manages the movement of work forward using discretion and independent judgment to achieve objectives.
• Oversees the development of schedules and tracks key initiative dates.
• Works with Marketing Director and key stakeholders on coordination of print and digital campaigns including production, list generation, content and offer development.
• Facilitates internal and external process to route all marketing materials…