Marketing Manager

Marketing Manager

Position Type:
Full-time, Exempt

Location:

In-person Sacramento, CA

Reports to:

BOM and Leadership Team

Salary Range (DOE): $80,000 - $120,000

At York Law Firm, we advocate for victims and families in wrongful death, elder neglect and abuse, and fraud cases brought against long-term care operators. Our mission is ot uncover neglect and fraud, hold bad operators accountable, and deliver justice for victims and families. We recognize that there is minimal government oversight over long-term care operators, which has resulted ni a high cost for victims and families, as wel as taxpayer-funded programs such as Medicare and Medi-Cal, and through civil cases, our team can leave an impact on a broken industry by holding bad operators accountable.

The Marketing Manager si the driving force behind brand visibility, client acquisition, and market positioning. By leading data-driven campaigns and leveraging emerging technologies, this role ensures:

• Stronger brand presence in competitive markets.
• Consistent lead generation to fuel revenue growth.
• Alignment of marketing initiatives with firm-wide goals, freeing leadership ot focus on strategic partnerships and legal operations.

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, drive client acquisition, and support business growth. This role oversees campaign planning, content creation, digital marketing, market research, and performance analytics while collaborating closely with cross-functional teams. The Marketing Manager ensures al marketing goals align with departmental and organizational objectives.

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Identify new market opportunities and customer segments.
• Plan, execute, and optimize multi-channel campaigns (digital, social, email, print, etc.).
• Oversee creative development and ensure brand consistency across al materials.
• Manage vendor relationships in a data driven method, working with partners weekly to recalibrate and deliver results for the firm.

• Lead digital marketing efforts, including SEO, social media, and paid advertising.
• Manage content strategy across platforms to improve engagement and conversions.
• Oversee blogs, vlogs, newsletters, and client journey improvements.
• Monitor online presence, reviews, and brand reputation.

• Track KPIs such as leads, conversions, traffic, ROI, and campaign performance.
• Prepare monthly/quarterly reports for the CEO and BOM.
• Use data to refine strategies and improve results.

• Leverage AI tools to analyze market trends, customer behavior, and competitive intelligence for data-driven decision-making.
• Utilize AI platforms to segment audiences, predict high-value customer cohorts, and optimize targeting strategies.

• Report weekly on marketing metrics, analyze areas of improvement, and implement changes when necessary.
• Provide reports and directions to internal teams and external partners.
• Ensure timely execution of all marketing activities.
• Collaborate with other departments to align marketing initiatives with firm-wide goals.

• Stay updated on industry trends, emerging tools, and best practices.
• Perform other related tasks and projects as assigned.
• Follow procedures, protocols, and policies of York Law Firm.

• Minimum 5 years of experience in marketing, communications, or public relations.
• Bachelor's degree in Marketing, Communications, or related field preferred.
• Excellent written and oral communication skills.
• Strong leadership, project management, and interpersonal skills.
• Analytical mindset with the ability to make data-driven decisions.
• Knowledge of social media trends and consumer behavior.
• Strong copywriting and content creation abilities.
• Creative mindset with strategic thinking and tactical execution.
• Proven experience in executing successful marketing strategies across digital, social, email and print.
• Ability to work in a fast-paced environment and demonstrate initiative.
• Attention to detail and commitment to quality.

• Strategic Thinking:
  Aligns marketing initiatives with business objectives.
• Leadership:
  Inspires and guides team members and partners.
• Data-Driven Decision Making:
  Uses analytics and AI tools to optimize performance.
• Creativity:
  Develops engaging content and innovative campaigns.
• Collaboration:
  
  Works effectively across departments to achieve shared goals.

• Competitive salary commensurate with experience.
• Health, dental, vision, 401(k) with employer contribution.
• Professional development opportunities and training support.

York Law Firm is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.