Social Media Manager

Responsibilities

• Develop and Implement Social Media Strategy: Craft strategies for all social media platforms including Facebook, Twitter, Instagram, Linked In, and others. This involves understanding the brand's voice, audience preferences, and current social media trends.
• Content Creation and Management: Create engaging content for various social media platforms. This includes writing posts, creating images or videos, and scheduling content using social media management tools.
• Community Engagement: Actively engage with followers by responding to comments and messages, managing community conversations, and fostering an engaging online community.
• Analytics and Reporting: Monitor, track, and report on feedback and online reviews. Analyze the performance of social media campaigns using metrics such as engagement rates, follower growth, and conversion rates, and adjust strategies accordingly.
• Collaboration with Other Teams: Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals. Coordinate with the sales team to ensure brand consistency.
• Stay Updated: Keep abreast of the latest social media best practices and technologies. Attend educational conferences and participate in professional networks.

• Proven work experience as a Social Media Manager or similar role.
• Hands-on experience in content management.
• Ability to deliver creative content (text, image, and video).
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Knowledge of online marketing channels.
• Analytical and multitasking skills.
• Bachelor's degree in Marketing or relevant field.