VP & General Manager | Admissions & Counseling Division

The Opportunity:

• Build and scale our premier college counseling and graduate admissions divisions.
• Guidewell Education (GWE) is a private equity-backed education firm on a mission to 5x our business in the next five years.
• We are seeking a General Manager—serving as our Vice President of Advisory—to take full P&L ownership of our undergraduate and graduate advisory divisions, including the continuation and/or integration of multiple consumer-facing brands.
• This is more than a leadership role; it's a mandate to build.
• You will be the architect of the systems, processes, and culture that will transform our counseling divisions from a collection of talented individuals into a scalable, integrated, and high-performance engine of growth.
• Reporting directly to the President and sitting on the senior leadership team, you will be empowered to drive change, integrate acquired brands, and build a world-class team.
• If you are a hands-on leader who thrives on creating order and scaling a services business, this is your opportunity to make a defining impact on our company and the families we serve. Our Culture & Values At Guidewell Education, we’re guided by values that shape how we support students and work together as colleagues — we are student-centered, empathetic, expert practitioners, and growth-oriented.
• These principles show up in every coaching relationship we build and every decision we make.

• President, Guidewell Education
  
  Work Location:
  
  Remote
  
  Work Hours:
  
  This is a full-time, executive-level role requiring the flexibility and commitment to drive transformative growth and lead a dynamic division. What You'll Do:
  Key Responsibilities As a key member of the GWE Leadership Team, you will:
  Own the College Counseling and Graduate Admissions Businesses & Drive Strategy Hold full P&L accountability for the undergraduate and graduate advisory divisions, with responsibility for delivering on ambitious sales, revenue, and EBITDA targets.
• Collaborate with business unit leaders and the President to co-author the annual budget, ensuring each division is strategically resourced to achieve its growth goals.
• Serve as a strategic partner on the senior leadership team, shaping and executing GWE’s overall growth plan.
• Embrace and drive accountability through the EOS Traction framework, owning and executing a portfolio of quarterly company priorities ("rocks"). Build the Operating System Work with leaders in your business unit(s) to architect and implement the division's core infrastructure from the ground up, including standardized processes for sales, service delivery, and client management.
• Serve as the business owner for the selection and implementation of CRM/Counseling Management software to streamline the counselor and family experience.

• Counseling contracts sold Average price per counseling contract Counselor NPS Counselor utilization and Gross margin per counselor Counseling cross-sell conversion to tutoring, test prep, summer camp, and other GWE services Student application outcomes and matriculation data Work with leaders in your business unit(s) to design scalable counselor compensation models and caseload standards that attract top talent while protecting margins.
• Work with the Talent Team to create a comprehensive recruiting, training, and onboarding program to ensure every new counselor embodies GWE’s standard of excellence. Lead, Unify, and Develop Your Team Lead a 100+ person division (and growing) by serving as a strategic partner to the heads of college counseling and graduate admissions.
• Act as the chief culture officer for your division, navigating change management to unify teams from multiple brands and acquisitions.
• Standardize best practices across the current brand portfolios while preserving the unique value propositions that made these brands successful.
• Foster an environment of collaboration, high performance, and continuous improvement. Drive Growth and Innovation…