Web Content Manager

Managing Director:
Creative and Marketing @ Creative Cove Inc.

Our financial services client is looking for a Web Content Manager with 5+ years experience for an immediate long term contract role. In this role, you will drive content creation, planning and strategy and define a digital content production and optimization pipeline focused on services content such as wealth advisory services, financial advisors, advisor office locations, editorial and engagement content and financial literacy.

This role will also manage the relationship with content authors and designers to research, plan, create, measure and test content to drive engagement. Among these responsibilities, the role will be a champion for the value of content with regards to SEO and how content can move a user through the sales funnel.

The ideal candidate should have extensive digital content creation experience within the financial services industry, have 5+ years of hands-on SEO experience and have 5+ years of hands-on experience with Adobe Experience Manager Sites, Adobe Experience Manager Assets, Adobe Analytics and understand the complexities and compliance requirements of the financial services industry.

This role will collaborate with marketing leaders across the organization to architect, create and govern content across publications. This role will also partner with the digital product and data teams to continually improve and evolve our digital solutions.

• Create and manage content pipelines across multiple disciplines.
• Define, plan and create content strategies and calendars inclusive of seasonality, audience segments, and existing content libraries (PDFs, print and traditional media assets).
• Incorporate SEO strategies and best practices during the content creation process.
• Create and manage content within Adobe Experience Manager inclusive of Sites & Pages, Content Fragments, Assets, Experience Fragments and Tags.
• Support ongoing software roadmaps through identifying new requirements/features, reporting bugs, collaborating with UX designers and testing/approving new feature development.
• Monitor and analyze how our competitors are representing themselves, promoting their products and supporting the client experience through web strategies.

• College degree in Marketing, Communications, Multimedia, Interactive Media, Journalism or similar program.
• 5+ years of specialized experience creating and managing content calendars in support of financial concepts and products within the retirement, savings and insurance industries.
• 5+ years of experience and/or certification with web content management systems such as Adobe Experience Manager, Yext, Content Stack, Drupal, Sitecore, Word Press, Contentful, Optimizely, Webflow, etc.
• 5+ years of experience tagging, tracking and analyzing content impact through advanced use of data platforms such as Adobe Analytics, Claravine, Google Search Console, SEMrush, and Conductor, among others.
• Subject matter expertise with SEO tools such as Conductor, Bright Edge, and Semrush regarding content generation, content auditing and content optimization.
• Experience utilizing a marketing operations platform to create content calendars and production pipelines such as Aprimo, Workfront, Wrike, etc.
• General understanding and familiarity with AGILE development with experience supporting feature development (release planning, user stories, acceptance criteria, UAT support, etc.).
• Strong writing skills including 3+ years of financial industry experience planning, creating and managing digital content.

Mid-Senior level

Contract

Marketing and Writing/Editing