Analyst - Marketing

Overview

The person in this position provides technical and organizational support for the Marketing Department including but not limited to preparing post-event analysis, reporting on promotions and database analytics, building offers in player tracking systems, updating existing reports, preparing lists for direct mail programs, and preparing ad-hoc analysis.

• Creates an atmosphere that induces guests to make Hard Rock Hotel & Casino Sacramento at Fire Mountain their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service.
• Builds offers in the Hard Rock Sacramento systems.
• Maintains and updates existing reports on a daily, weekly, or monthly basis.
• Investigates and solves data quality issues.
• Manipulates and sorts player lists in preparations for direct mail vendors.
• Uploads Player Tags and creates prizes in CMP.
• Prepares graphical interpretation of raw data.
• Prepares ad-hoc analysis upon request.
• Maintains professional relations with vendors and guests.
• Identifies gaps in data collection and works with IT to improve data quality.
• Supports the development of reinvestment strategies based on player value.
• Provides analytical insights to improve player retention and acquisition.
• Attend and participate in meetings, completing follow-up as assigned.
• Perform work regularly and predictably.
• Attend seminars when needed.
• Assist on the gaming floor as needed, utilizing casino management software and self-service kiosks.
• Responsible for cleaning and sanitizing work and public spaces.
• Perform other duties as assigned.

EDUCATION AND /OR EXPERIENCE REQUIREMENTS: (Related education and experience may be interchangeable on a year-for-year basis)

This knowledge and these abilities are typically acquired through a minimum of a four-year college degree in a field that specializes in data quality, graphical interpretation of data, and marketing analytics with 1 to 2 years of related experience and/or training or an equivalent combination of education and experience.

ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc):

• Must obtain and maintain all licenses / certifications per Federal, State, and Gaming regulations
• Must successfully pass background check.
• Must successfully pass drug screening.
• Must be at least twenty-one (21) years of age.

• Must be proficient in SQL and Python.
• Understanding of and experience in the property’s regional gaming market.
• Casino marketing functions including, but not limited to database, advertising and branding.
• Operations, services and activities of comprehensive marketing and database programs.
• Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook, PowerPoint, Access.
• Pertinent federal, state, and local laws, codes, and regulations.

• Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
• Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
• Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
• Communicate clearly and concisely, both orally and in writing.
• Analyze marketing and promotions data.
• Be a strategic, analytical, ethical and effective motivator.
• Participate in the development and administration of goals, objectives, and procedures.
• Prepare clear and concise administrative and financial reports.
• Interpret and explain policies and procedures.
• Operate various types of office equipment.
• Establish and maintain effective working relationships with those contacted in the course of work.
• Be flexible to work varying shifts and time schedules as needed.
• This position spends time on the casino floor and is subject to varying levels of crowds and noise, and the severity of which depends upon guest volume.

• The Tribal Council gives first preference in all of its employment practices to members of the Enterprise Rancheria Tribe who meet the job requirements.