Marketing Program Specialist

Overview

If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.

With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you.

POSITION TITLE: Senior Marketing Specialist, (Gast & Airtech)

REPORTING TO: Director of Marketing, Performance Pneumatics Group (Gast, Airtech, US Valve)

LOCATION: Full-time, Onsite, Rutherford, NJ. Occasional travel to Gast facility in Benton Harbor, MI throughout the year for meetings, collaboration, and special projects.

The Marketing Specialist is the go-to marketing resource for the local Business Unit, playing a critical role in driving brand visibility, supporting commercial success, and ensuring smooth execution of marketing programs. This position is highly hands-on and requires someone who thrives in a dynamic environment, balancing creative initiatives with operational excellence.

In this role, you will be responsible for implementing marketing activities that directly impact customer engagement and sales growth. You will manage trade shows and events that showcase our products and capabilities, create compelling social media content to strengthen our digital presence, and provide essential support to the commercial team through sales tools and administrative coordination. Acting as a connector between the local BU and the broader marketing organization, you will ensure consistent branding and messaging while tailoring initiatives to meet local market needs.

This is an opportunity for a detail-oriented, proactive marketer who enjoys wearing multiple hats (event planning, content creation, sales enablement, and operational support) while contributing to the success of a global leader in engineered solutions.

• Trade Show Management:
  Lead planning and execution of trade shows and events for Gast and Airtech, including logistics, booth setup, and promotional materials.
• Trade Show Management:
  Manage pre-show and post-show communications, lead capture processes, and ROI reporting.

• Sales Support:
  Develop and maintain sales collateral, presentations, and product sheets for both brands.
• Sales Support:
  Provide CRM updates, reporting, and insights to support commercial teams.

• Marketing Operations:
  Maintain inventory of marketing assets and promotional materials; coordinate reorders and distribution.
• Marketing Operations:
  Manage BU marketing calendars, including trade shows, social media schedules, and campaign timelines.
• Marketing Operations:
  Ensure all marketing collateral is current, properly stored, and accessible to both commercial teams.

• Social Media Management:
  Plan, create, and publish content across Linked In and other relevant platforms for Gast and Airtech.
• Social Media Management:
  Monitor engagement and report performance metrics; recommend optimizations.

• Additional Responsibilities:
  Support email marketing campaigns and website updates.
• Additional Responsibilities:
  Coordinate photography and video projects for marketing purposes.
• Additional Responsibilities:
  Assist with internal communications and employee engagement initiatives.

• Trade Show ROI & Execution:
  Successful planning and execution of trade shows and events, measured by on-time delivery, budget adherence, and lead capture effectiveness.
• Social Media Engagement:
  Growth in followers, engagement rates, and content consistency across platforms, aligned with brand guidelines.
• Sales Enablement Impact:
  Timely delivery and accuracy of marketing collateral and tools that support the commercial team, measured by usage and feedback.
• Marketing Operations Efficiency:
  Accuracy and timeliness in managing marketing calendars, vendor coordination, and budget tracking to ensure smooth execution of campaigns.
• Lead Generation & Campaign Support:
  Contribution to marketing campaigns and…