Strategic Marketing VP

Strategic Marketing VP Michigan Staffing
• Rutherford, NJ, US

Whether you're an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact. With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you.

Position Summary:

A technically strong strategic marketing leader with excellent interpersonal skills is sought to join the Business Development organization to support the pneumatics leadership, BU GMs, and commercial sales teams. The applicant should have a sound knowledge and understanding of pneumatic technology and gas management, and a strong background in commercial and BU excellence.

Essential Duties and Responsibilities:

• Formulate strategic market and product line strategies based on deep market insight; gather and analyze market data and provide opportunity assessments by end-application, technology/product, competitor, and customer segmentation, with a goal of identifying targets for profitable growth.
• Maintain and update the source code for IMBED, Pneumatics' playbook for customer acquisition and consultative selling.
• Create a highly focused marketing function that charts and owns plans around:
  Website (eCommerce, content, messaging), Social media (Linked In promotion of IDEX Performance Pneumatics, supports hiring plans), Trade shows.
• Drive strategy of Product, Price, Promotion, Place and People (5P) across IDEX Pneumatics sites in partnership with the BU GM's.
• Partner with BU GMs to incorporate IMBED into each business through partnerships with the commercial functions at the BUs.
• Facilitate and drive strategic initiatives through the inception phase in collaboration with Business/Product Line Leaders, targeting market share expansion via differentiated new product development in the selected strategic markets.
• Create an acquisition roadmap, then identify and cultivate acquisition targets aligned with the Group's strategic vision.
• Participate in executing overall business strategy, including, but not limited to, the yearly strategic plan process.
• Works across the group to drive success through product and sales collaboration across internal businesses with shared customer solutions or growth opportunities.
• Responsible for developing a portfolio of consultative relationships with key opinion leaders to allow pneumatics to take advantage of transformative advances in product/technology innovations and translate into highly differentiated new product offerings.

Skills and Characteristics:

• Able to work across organizational boundaries
• Ability to understand and digest highly technical information
• Able to manage multiple tasks and priorities
• Strong communicator inside and outside the organization
• Comfortable with ambiguity (ability to make decisions/judgements without knowing all the facts)
• Able to take analysis to diagnosis to implementation
• Demonstrated business acumen
• Managed and led cross-functional teams
• Demonstrated use of strategic marketing tools and commercial excellence tools
• Has implemented a large project or process change successfully
• Understands financial budgeting and reporting

Education / Experience:

Applicant should have 5+ years of business leadership experience, preferably in a sales, marketing, or product development role. Applicant should have a technical background in a scientific/engineering discipline at the Master's degree level or higher, relevant to the position described and key responsibilities. Person must be a dynamic leader capable of leading to achieve high level goals.

Reporting and

Location:

This position may involve 35-50% travel to support trade shows and customer visits in the United States and internationally. This position may require lawful access to ITAR/EAR-controlled information, and employees in this role must meet those requirements. Requirements include US Citizenship or US Permanent Resident. This position will be based in the Chicago area,…