Digital & Social Media Manager

Position: Digital & Social Media Manager (Contract)
We’re building thriving communities as one of the UK’s largest housing groups and a leading developer of affordable housing.

We believe everyone is entitled to a good home they can afford, in a place they are proud to live. More than 100,000 people live in our homes.

If you want to experience work that’s truly rewarding, join us. Because when we achieve together, customers and communities thrive.

Work for Orbit. Believe in people.

The role

Orbit are delighted to be recruiting for a Digital & Social Media Manager to join us on a 12 month fixed term contract. The Digital & Social Media Manager is responsible for supporting, driving and delivering programmes of work which enhance our digital experience across all audiences, and being responsible for developing and leading Orbit’s social media strategy and execution.

Key to this role is supporting the Social Media Officer to help manage Orbit’s social and community platforms. This is a hands-on position that will ultimately increase Orbit’s brand awareness and perception online, whilst driving performance and impact through social media. This is an agile working role, based out of our Coventry office roughly once per week (subject to fluctuation in line with business need).

This role is part of People and Strategy where you'll help us to build a culture and brand that people want to be part of.

What you'll achieve

Supporting the Digital Marketing & Communications Manager to play an active role in supporting, driving and delivering digital transformation programmes, as part of a successful and agile product ownership or project team
Deliver projects to agreed deadlines and in a fast-paced environment
Understand and provide ongoing support for Orbit’s broad array of digital platforms, including (but not limited to) messaging services, customer portals, websites, social media and other owned media
Provide effective line management support for the Digital Marketing & Communications Manager that helps to drive team performance and development, whilst supporting day-to-day operational duties
Develop, execute and evolve Orbit’s channel-specific social strategies, working alongside the Social Media Officer
Align activity and results to Orbit’s key objectives such as service delivery, whilst aiming to provide customers through social media with amongst the best customer experience of any Housing Association
Stay on top of social media trends, channels, algorithm changes and platform innovations to keep Orbit well placed within the social media space
Identify and nurture Orbit’s customers and key target audiences on social media and turn them into community champions, advocates and superfans who can help share and amplify Orbit’s storytelling potential and that supports user-generated content
Collaborate with external partners, stakeholders, content creators and trusted community voices to grow Orbit’s reach, relevance and credibility
Lead and drive content creation in a hands-on manner, including short format videos, photography and other social media assets
Use a 360-degree framework approach to content and work with the Social Media Officer, subject matter experts, editorial leads and other colleagues within Orbit to unearth content with real value and storytelling potential
Work alongside the Social Media Officer to plan, manage, execute and optimise in-house paid social media activity (via Meta and Linked In), so that results and ROMI (Return on Marketing Investment) continually improve
Create compelling ad assets, copy and creative to maximise that delivers against key objectives

What you'll bring

Essential skills

Experience of working in a social media role
Outstanding understanding of social media channels including Meta, Linked In, X, Trustpilot and You Tube as well as social media management tools and analytics
A huge passion for social media including learning continuously about the channels and changing digital behaviour
Exceptional copywriting, editing, and narrative/storytelling skills tailored
Hands-on experience in creating content including planning shoots, capturing video footage or images, and editing with tools such as Canva, Adobe Creative Suite or simila

Exper…