Social Media Account Director; Sport): Motorsport

Social Media Account Director (Sport):
Motorsport + Rugby

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• Senior client and social growth lead working closely with an integral client for the agency spanning two global sporting rights holders – World Supercross and a brand-new rugby series.
• Own strategy, delivery, reporting and account growth – with a team spanning social managers, paid managers and a dotted line into design and video production.
• Built for someone who is hands‑on, thrives in live sport environments, and knows how to hack growth (not just post content).

AND THE NEW is an award-winning social-first strategic marketing agency. We are defined by our obsession to inspire and engage audiences through their passions across sports, entertainment, and culture.

We’re hiring a Social Media Account Director / Social Lead to help us scale into 2026 — starting with one of our most important relationships overseeing the growth of two global sporting leagues. Over the last three months alone, we’ve taken World Supercross from 9 M views to 125 M organic views across social channels and we’ve proven what’s possible when social is treated like a publisher, not a posting schedule.

Now we need a senior leader who can take the wheel, lead the team, own the client relationship, and drive growth as the agency continues to expand.

This is a role for someone who:

• understands the difference between content output and brand growth
• can build a strategy that builds fandom and followership
• can lead calm, clear delivery in a startup‑speed environment

Client leadership and account ownership:

• Be the senior day‑to‑day client contact — lead weekly status, guide priorities, manage expectations, and handle fast feedback loops.
• Take full ownership of delivery standards across organic, paid (via Paid Social Manager), community (via Social Managers), and creators.
• Own reporting narratives: not just “what happened”, but what it means
  , what we’ll do next, and what we’re recommending proactively.

Social strategy (publisher mindset):

• Build strategies that grow followers and audience value — across Instagram, Tik Tok, You Tube (short + long), Facebook, and emerging platforms.
• Turn platform signals into action: hooks, retention, repeat views, packaging, cadence, series/franchises, community mechanics, distribution tactics.
• Create and evolve always‑on content systems outside of season to keep growth compounding.

Live sport execution (in‑season intensity):

• Lead live social coverage in high‑pressure environments (rights‑holder level).
• Build run‑of‑show plans for event days, manage approvals, and drive volume with quality.
• Be flexible with travel and working patterns during season.

Creative direction & quality control:

• Set the creative bar: what “great” looks like per platform, per audience, per moment.
• Lead ideation and be hands‑on when needed — scripting, framing, reviewing edits, improving “packaging”.
• Work closely with the Content Production Director and production team to ensure output is fast, sharp, and on‑brand.

Growth partnerships: creators & influencers:

• Identify when creators/influencers unlock growth and sponsorship value.
• Work with your team to brief and oversee creator work streams.

Commercial & agency growth:

• Own scopes, resourcing, forecasting and account health (with senior level support).
• Spot and pitch proactive opportunities to expand client scope.
• Support new business: input into pitches, strategy sections, and social growth POV.

• 6+ years in social/content roles, with meaningful time in an agency or sports rights‑holder/publisher environment.
• Proven track record driving sports/entertainment social growth (followers + views + watch time).
• Deep platform understanding (Instagram/Tik Tok/You Tube/Facebook) and how algorithms actually behave.
• Confident client leader: can run meetings, guide stakeholders, and bring calm under pressure.
• Strong operational brain: planning, timelines, approvals, workflow, and making teams run well.
• Hands‑on mentality — you’ll lead from the front (no ivory tower).
• Comfortable working at high pace with imperfect briefs (startup‑like client…