Fitness Head Coach

Overview

Alloy Personal Training Royal Oak is seeking a Head Coach to lead the member experience and uphold the studio’s high standards of coaching and culture. Reporting to the Director of Training, this role blends hands-on training, leadership, and client engagement to ensure members achieve results while building a strong, motivated community.

• Serve as the lead coach, delivering high-quality personal training sessions
• Conduct Starting Point Sessions to assess goals and create personalized pathways
• Ensure client safety, progress, and motivation through every session
• Build lasting client relationships to drive retention and satisfaction

• Lead by example, demonstrating technical excellence and professionalism
• Foster a positive, inclusive, and motivating studio culture
• Support in hiring, training, and onboarding new team members
• Act as the backup for the Director of Training when needed
• Support membership sales through lead follow-up, phone sales, and SPS management
• Assist in marketing and community engagement initiatives, including events and referral campaigns
• Contribute to growing and maintaining a client base of 150 members

• Ensure compliance with safety standards and studio policies
• Assist in planning challenges, events, and client celebrations

• 3+ years of coaching experience in fitness (personal training or group fitness)
• Nationally recognized personal training certification (NASM, ACSM, NSCA, ACE, ISSA, etc.) or degree in Exercise Science/Kinesiology
• CPR/AED/First Aid certified
• Strong communication and leadership skills
• Willingness to work evenings and weekends
• Passion for fitness and helping others succeed
• Positive, motivating presence with strong relationship-building skills
• Teachable and growth-oriented mindset
• Outgoing, empathetic, and able to inspire confidence in clients and staff
• Full time position
• 40 hours a week

The Head Coach drives client results, supports studio growth, and models Alloy’s values through leadership, coaching excellence, and an engaging client experience.

Alloy is a proven personal training system designed to deliver results through expert coaching and a supportive community. The Royal Oak location is part of a growing network committed to helping clients achieve real, lasting fitness success.