Social Media Marketing Manager

Overview

Discover the opportunity to join Baker College, honored as one of the 2024 & 2025 Best and Brightest Workplaces in West Michigan, Metro Detroit and Nationally!

We’re looking for a creative, data-driven Social Media Marketing Manager to amplify our digital presence and bring our state-of-the-art Royal Oak campus to life online. Take your passion for creating and managing content on social platforms in an expanding, in-house, agency style work environment. Become an integral teammate in a newly forming, creative and content team, with the power to share and create new tactics and content to grow followers, and maintain events and communications.

The Social Media Marketing Manager must be a highly motivated, creative individual with experience and a passion for connecting on flagship digital channels with our students, faculty, staff and communities. That passion will shine through by bringing the Baker brand to life through powerful and impactful social campaigns with a goal to grow and raise awareness of the College, while maintaining a hyper-connected and culturally relevant attitude to the communities we serve.

Working closely with the creative teams within the Marketing and Communications department, and vendor partners, the Social Media Marketing Manager will be responsible for promoting and protecting the Baker brand through paid, earned, owned and shared media, increasing new followers and engaging with prospective students through organic and paid social campaigns.

• Promote and protect the Baker brand through paid, earned, owned and shared media.
• Grow followers and engage with prospective students through organic and paid social campaigns.
• Collaborate with the creative teams and vendor partners to develop social content and campaigns.

• Bachelor’s degree from an accredited college or university in marketing, liberal arts, business, or a related field.
• Professional experience managing business pages on social media platforms.
• Knowledge of or hands-on experience with social media marketing technology, including tools such as Agora Pulse, Curator.io, Hootsuite, Hub Spot, or Marketing Cloud.

At Baker College, we’re on a mission to transform education with a Student-First philosophy. Our President's vision is dedicated to creating an environment where students, faculty, and staff flourish. Join us in cultivating a culture of belonging and engagement, where every individual is valued and appreciated.

The successful candidate will believe in and support the student-first philosophy while contributing to the overall success of Baker College, and acting as a positive role model and brand ambassador on and off campus.

The full position description is available for your review online - Social Media Marketing Manager

Founded in 1911, Baker College is committed to embracing technology, sparking innovation, and fostering a supportive learning environment where students can get the real-world knowledge, skills, and experiences they need to pursue the life and career they want. Each of our six campus locations is special, with a unique culture, collection of academic programs, and landscape.

Baker College is an independent, private, non-profit institution that grants associate, bachelor’s, master’s, and doctoral degrees on campuses across Michigan and online. Our student-first philosophy is the cornerstone of our institution—it is our compass, guiding us and keeping us on course, ensuring that our students and their success are always our main priority. Our dedication to the success of our students ensures that we will all go further together.

Further Together!

Please visit Baker College Careers Page for more information.

Title IX Non-discrimination Policy

Baker College prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. The notice of nondiscrimination is located in the Baker College Title IX Policy.