Social Media Marketing Manager

Social Media Marketing Manager – Baker College

Baker College, honored as one of Michigan’s 2024 & 2025 Best and Brightest Workplaces, is seeking a creative, data‑driven Social Media Marketing Manager to amplify our digital presence and bring our state‑of‑the‑art Royal Oak campus to life online.

• Develop, execute, and analyze paid, earned, owned, and shared media campaigns to increase brand awareness, follower growth, and engagement with prospective students.
• Collaborate closely with the Marketing and Communications department’s creative teams and vendor partners to create compelling content that aligns with Baker’s student‑first philosophy.
• Manage and optimize Baker’s business pages on all major social platforms, ensuring consistent brand messaging and highest level of audience interaction.
• Track key performance metrics, prepare regular reporting, and use data insights to refine campaign performance and future strategy.
• Act as a positive role model and brand ambassador on and off campus, representing Baker College in a professional and respectful manner.

• Bachelor’s degree from an accredited college or university in marketing, liberal arts, business, or a related field.
• Professional experience managing business pages on social media platforms, with proven success in increasing follower growth and engagement.
• Hands‑on experience with social media marketing technology and tools such as Agora Pulse, Curator.io, Hootsuite, Hub Spot, or Marketing Cloud.
• Strong analytical skills, with the ability to translate data insights into actionable campaign improvements.
• Excellent communication, writing, and presentation skills, with a collaborative, team‑player attitude.
• Commitment to Baker College’s student‑first philosophy and a passion for connecting with students, faculty, staff, and community members.

Baker College, an independent, private, non‑profit institution, offers associate, bachelor’s, master’s, and doctoral degrees across Michigan campuses and online. Founded in 1911, the college embraces technology, sparks innovation, and fosters a supportive learning environment where students can gain the real‑world knowledge, skills, and experiences needed to pursue the life and career they want.

Baker College prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. The notice of nondiscrimination is located in the Baker College Title IX Policy.

To apply, please visit the Baker College Careers page for more information. The full position description is available online – Social Media Marketing Manager.

For further details about the role, the Baker College mission, and the student‑first philosophy, please refer to the Baker College Careers page or contact the Baker College Human Resources office.