Group Head Of Marketing

Group Head of Marketing - Rotherham - Competitive Salary DOE

We are seeking a commercially driven, hands-on Group Head of Marketing to lead and deliver our marketing strategy across a growing, market-leading business within the fenestration and home improvement sector. This is a senior leadership role with full ownership of marketing strategy and execution. You will drive measurable growth through digital performance, lead generation, brand positioning and ROI-focused campaign delivery, while mentoring and developing a small marketing team.

You will work closely with the Managing Director and senior leadership team to ensure marketing activity directly supports sales performance, pipeline growth and long-term business objectives.

• Career development opportunities
• Nest pension
• Discounted Westfield
• Staff discounts

• Develop and implement a data-driven marketing strategy aligned to commercial objectives
• Lead and optimise all digital channels including website, SEO, PPC, paid social, organic social, email and content marketing
• Drive high-quality lead generation and conversion rate optimisation across digital touchpoints
• Manage marketing budgets, allocating spend based on ROI and performance insights
• Define and track KPIs including lead volume, acquisition cost, quote generation and campaign ROI
• Oversee CRM, marketing automation and analytics platforms for accurate reporting
• Lead brand positioning, PR, exhibitions and external communications
• Create and oversee campaign content, landing pages, brochures and sales materials
• Identify new growth opportunities including regional campaigns, partnerships and trade events
• Provide regular performance reporting and actionable insights to senior leadership

• Proven experience in a senior, hands-on marketing leadership role
• Strong digital marketing and performance campaign expertise
• Data-driven with clear commercial awareness
• Experience linking marketing activity directly to revenue outcomes
• Team leadership and stakeholder management experience
• Fenestration, construction or home improvement sector experience desirable

If you are interested in learning more about this exciting Group Head of Marketing opportunity, please click 'apply now'.