Digital Advertising Specialist

$60,000 – $70,000 base (DOE) | Full-Time | Mon–Fri 8:00am–5:00pm | In-Office

High Impact Printing / Made You Look Advertising is a growing advertising company specializing in high-impact marketing campaigns (mobile billboard trucks, printing, road signs, installs, direct mail, etc.) serving clients locally and nationwide. We’re launching our in-house digital advertising service (Paid Social + Retargeting + Geofencing) and we’re hiring the person who will eventually lead it.

This is an in-office role in Roselle Park, NJ (Mon–Fri 8–5). We are a small team (5–7 employees) — you’ll be the primary digital advertising person, working directly with ownership. You must have hands‑on experience running paid ads and managing campaigns. We are looking for someone who wants a long‑term career, not a short‑term job.

• Build and manage paid advertising campaigns (Meta/FB‑IG, and other platforms as appropriate)
• Set up and manage retargeting campaigns, pixel tracking, conversion events, and audience strategy
• Manage or coordinate geofencing/programmatic campaigns
• Work with our team to integrate geofencing/retargeting with our current campaigns
• Create campaign strategy, reporting, and performance insights for clients and internal use
• Collaborate on ad creative (static + short video). Occasional basic Illustrator edits and proof review as needed
• Occasional assistance with light production support and shop logistics will be needed
• Success in this role means launching and managing campaigns that drive measurable leads and store traffic for our clients.

• Strong experience running Meta Ads Manager (FB/IG) campaigns (or similar)
• Experience with retargeting, pixel setup, custom audiences, and conversion tracking
• Familiarity with geofencing and/or programmatic advertising platforms
• Comfortable owning projects independently and communicating clearly
• Excellent organization, multitasking, and customer-service mindset

• Google Ads, You Tube ads, Tik Tok ads
• Programmatic platforms (Simpli.fi, Ground Truth, Stack Adapt, Propellant, etc.)
• Basic creative direction for ad visuals/video (especially for LED truck ads)

• $60,000–$70,000 starting salary (based on experience)
• Clear growth path: raises evaluated at 6 months, based on performance and results
• Long‑term position with increasing responsibility as digital services expand