Job Description & How to Apply Below
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit
Role
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary And Impact
WPP Media is looking for a Category Lead, reporting to the Client Director, who has the responsibility to control and coordinate, also operationally, the correct planning of media campaigns of assigned client.
He/She will manage the relationship with the client and will strive to ensure the preparation of media plans, ensuring compliance with corporate guidelines and the delivery to the clients.
He/She will support the Client Director in developing innovative projects of communication planning, promoting the use of Agency’s tools and technologies.
The role includes daily interaction with the agency’s staff functions:
Strategic, Digital, Technology, Commercial.
Key Responsibilities
Managing high-level relationships with Marketing and Media departments of assigned clients, acting as a trusted strategic advisor and ensuring deep alignment with their business visions and expansion paths.
Leading the definition of innovative communication strategies, promoting the adoption of cutting-edge agency tools, technologies, and pioneering new approaches in media planning and execution.
Driving the integration and strategic application of Digital Media, Tech, and Martech solutions into client strategies, ensuring a full-funnel approach and fostering digital transformation.
Managing strategically the budget of assigned brands, identifying and meeting unmet client needs, and defining success through key performance indicators related to client satisfaction, value delivery, and business growth.
Coordinating daily interactions with internal agency functions (Strategic, Digital, Technology, Commercial) and ensuring seamless collaboration and leveraging the WPP network's diverse capabilities for maximum client impact.
Overseeing complex problem-solving initiatives, integrating cross-disciplinary insights to arrive at strategic solutions, and serving as a principal advisor on risk, steering organization-wide initiatives that improve risk identification and assessment.
Conducting advanced competitive analysis to inform strategic recommendations and position clients for market differentiation.
Supporting the Client Director in developing innovative projects and contributing to fostering a culture of continuous learning and talent development within the team.
Requirements
A minimum of 8-10 years of progressive experience in strategic media leadership or client management within the media industry, preferably with a focus on Pharma or FMCG clients.
Degree or equivalent cultural background.
Fluent English is Mandatory (C1).
Demonstrated expertise in strategic media planning and a deep understanding of the evolving digital, tech, and martech landscape.
Proven track record in developing and implementing full-funnel digital strategies.
Exceptional client advocacy and negotiation skills, with a history of shaping client engagements and optimizing business success.
Strong strategic and commercial acumen, with the ability to identify growth opportunities and drive value for clients and the agency.
Previous experience in a strategic role or a strong strategic component within past position will be considered as a plus.
Skills And Attributes
Strategic Thinking:
Approachin…
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