Italy Strategic Accounts Sales Director

The Italy Strategic Accounts Sales Director is a senior commercial leadership role within the SUNMI Europe team. The role is accountable for defining and executing the commercial strategy in Italy, with a strong focus on revenue growth, margin delivery, and strategic account development. The position plays a critical role in building and sustaining C‑level relationships with key customers and ecosystem partners, while representing SUNMI’s brand, values, and long‑term interests in the Italian market.

Location
Italy, with regular reporting and review meetings at the European Headquarters in Lyon, France

Reporting Line
Managing Director Europe

Key Accountabilities
Commercial Leadership & Sales Strategy

Define, own, and execute the commercial strategy and go‑to‑market plan for Italy, aligned with SUNMI Group and Europe regional objectives.

Take full accountability for revenue, margin, and budget achievement within the assigned geography.

Lead the annual business planning and forecasting process, ensuring disciplined execution and performance tracking.

Drive growth across strategic accounts, with particular focus on banks, payment service providers, and premium retail customers.

Strategic Account & Relationship Management

Develop, manage, and deepen long‑term C‑level relationships with key customers, partners, banks, retailers, and relevant regulatory and certification bodies.

Act as the senior escalation point for strategic customers, ensuring high levels of customer satisfaction and business continuity.

Identify new strategic partnerships and ecosystem opportunities to strengthen SUNMI’s market position in Italy.

Market Development & Business Growth

Identify and unlock new business opportunities and growth potential in the Italian market.

Develop and implement multi‑channel distribution strategies to expand market coverage and accelerate growth.

Monitor market trends, customer needs, and regulatory developments to proactively adapt commercial strategies.

Own and manage operating expenses (OPEX) in line with approved budgets and revenue/margin performance.

Ensure operational excellence across sales, support, and service activities, mitigating risks and safeguarding business continuity.

Measure customer satisfaction, identify performance gaps, and implement corrective action plans where required.

Cross‑Functional & Network Leadership

Lead and influence cross‑functional collaboration across Sales, Marketing, Service, and Operations to support sustainable growth.

Build and manage an interdisciplinary network across SUNMI Group entities and external partners at an international level.

Strengthen collaboration and knowledge exchange with European HQ and global teams.

Strategic Planning & Corporate Development

Act as a key contributor and driver in the strategic planning process for the Italian market.

Translate SUNMI Group vision and long‑term objectives into clear, executable local strategies.

Define and execute association, standards, and regulatory strategies to protect and advance SUNMI Group interests.

Develop and execute local marketing strategies in close coordination with the Europe team, ensuring alignment with global brand objectives.

Safeguard and promote SUNMI’s brand image and market positioning in Italy.

Gather and analyze competitive intelligence, identifying risks, opportunities, and potential cooperation, joint projects, or acquisition targets.

Strategic Projects & Governance

Lead or contribute to group‑wide strategic projects as required.

Ensure full compliance with SUNMI Group policies, corporate governance standards, and all applicable laws and regulations.

Key Success Factors

Strong sales leadership mindset with a proven ability to drive revenue and margin performance.

Strategic thinker with hands‑on execution capability.

Credibility and influence at C‑suite level with customers and partners.

Ability to operate effectively in a complex, international, and matrixed organization.

Strong commercial, financial, and operational discipline.

This role is critical to SUNMI’s continued growth and strategic positioning in the Italian market, combining high‑impact sales leadership with long‑term business and relationship development.

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