Shopper Insights Manager

We are GALLO

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S.

- Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

Job Req
Job Type: Full-time
Work Category:
Hybrid Telecommute
Application Close Date: 03/23/2026
Sponsorship:
Not Available
Compensation: $97,945 - $146,965
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We’re looking for a curious, data-forward Category Insights Manager to help GALLO drive profitable share growth by turning shopper behavior into clear, actionable stories. You will own analysis and reporting for assigned Customer Accounts, translate category and assortment insights into compelling presentations for Sales Leadership and customers, and partner cross-functionally with Business Units, Finance, Marketing, Consumer Insights, E‑commerce and Category Development to influence assortment, promotions, and new-item distribution.

This role thrives on building and maintaining a robust shopper insights database, managing multiple projects independently, and presenting ROI-backed recommendations that unlock growth across brick‑and‑mortar, customers’ online platforms, and third‑party marketplaces.

Success in this role means becoming the go-to expert on shopper behavior systems for the total alcohol beverage category, coaching peers and leading weekly check‑ins with Shopper Behavior Client Leads, and preparing monthly and quarterly analyses to identify performance improvement opportunities. You’ll use clear data visualization and storytelling to secure distribution, support promotional planning, and align with regional and corporate sales objectives.

Comfort with ambiguity, an entrepreneurial mindset, and a bias for innovation and practical risk‑taking are essential.

• Master’s degree plus 2 years of CPG shopper insights, CPG sales, or retail sales management reflecting increasing levels of responsibility; OR Bachelor’s degree plus 3 years of Gallo Winery Sales, Marketing or Shopper Insights experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of CPG shopper insights, CPG sales, or retail sales management reflecting increasing levels of responsibility;
  
  OR High school diploma or State‑issued equivalency certificate plus 7 years of Gallo Winery Sales, Marketing or Shopper Insights experience reflecting increasing levels of responsibility; OR High school diploma or state‑issued equivalency certificate plus 8 years of CPG shopper insights, CPG sales, or retail sales management reflecting increasing levels of responsibility.
• Collaborative work style with the ability to develop your own opinions and recommendations but open to other points of view and able to pivot when needed.
• Experience extracting actionable implications and insights from data.
• Proficient in data analysis and presentation tools such as Excel and PowerPoint.
• Required to obtain Liquor License as required by state/locality.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
• Required to be 18 years or older.

• Bachelor's degree plus 5 years of Gallo Winery Sales, Marketing or Shopper Insights experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of CPG shopper insights, CPG sales, or retail sales management reflecting increasing levels of responsibility.
• Strong acumen for storytelling using multiple data sources.
• Skilled in the use of MS Word, MS PowerPoint, Circana, Spectra, MS Excel, Scintilla, and Power BI at a basic level.

Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information…