Category Analyst, GBS - Commercial; Walmart

Job Description

Here at Kraft Heinz, our US Sales team aspires to be an Indispensable Partner with a Growth and Winning Mindset, acutely focused on Superior Execution every day. This is our guiding compass to grow something great and make life delicious!

The Category Analyst is a critical member of our Customer Development Organization that is able to distill insights from a variety of data sources to develop business plans that drive category and Kraft Heinz volume. This position leads all activities relating to optimizing assortment and space management for assigned categories and customers by using a broad set of analytical tools.

We are looking for a team member who will be the expert on key Kraft Heinz categories, Walmart’s shoppers, insight development, efficient assortment recommendations, and optimal shelf placement.

The Category Analyst will own Walmart’s modular reset process, which entails automating and drawing best-in-class planograms using JDA Space Planning and Shelf

IQ. In addition, this team member will own the on-going maintenance of all refrigerated and frozen categories’ planograms for which Kraft Heinz advises. This team member will conduct assortment analysis, white space discovery, regionality analysis, and SKU optimization recommendations to the advising team and customer in preparation for the reset process. The Category Leadership Analyst will specifically support the Kraft Heinz captaincies within Walmart’s Chilled and/or Dry Grocery categories.

The Category Analyst will leverage Scintilla, Circana, Numerator, and Power

BI to develop and provide both routine reporting and in‑depth analytics to be provided to the advising team and customer. This person’s goal will be to discover trends in purchase frequency, buy rate, shopper demographics, cross‑shop, penetration, and category leakage within POS & shopper data in order to develop business‑growing recommendations. The Category Analyst will achieve this by pulling data from multiple sources, manipulating large sets of data in MS Excel and building presentations in MS PowerPoint.

The ideal candidate will be intellectually curious, an expert in heavy technical skillsets and large data management, excel at consumer insights and storytelling, and possess strong time & project management skills.

• Own and execute a best‑in‑class modular reset process for Walmart, including prepping, drawing, and submitting planograms
• Identify ways to make the planogram drawing process more efficient, utilizing automation techniques (scripts, Shelf
  
  IQ, Alteryx)
• Aggregate and train on best practices developed across the category leadership team
• Draw key insights and business recommendations on distribution, assortment, pricing, and promotion by analysis of customer & syndicated data
• Develop and integrate consumer, shopper, and retailer insights to better advise targeted strategies, plans and decisions
• Integrate data to develop impactful customer‑specific selling stories in support of key category business‑growing priorities
• Implement Kraft Heinz Foods shelving principles and standards

• Applicable experience in consumer‑packaged goods industry (Food or Beverage ideal)
• Demonstrated space management software skills (JDA & Shelf
  
  IQ ideal)
• Demonstrated retail POS, syndicated, and panel data knowledge (Luminate, IRI, & Numerator ideal)
• Strong analytical and problem‑solving capability
• Ability to comprehend and sell space management concepts within the context of category management
• Strong written and oral communication and interpersonal skills
• Ability to prioritize and meet deadlines within specified time constraints
• Ability to adapt in a changing work environment
• Tested experience with Microsoft Office products, especially MS Excel

This position is considered a normal office environment with limited travel or visits to external locations; offices are open work spaces. Additionally, this role requires a salaried, exempt schedule to best execute against customer and internal expectations.

• Willingness to drive and/or travel as needed
• Operate a computer and…