Activation Manager

Our Activation Manager plays a pivotal role in ensuring the flawless execution of marketing programs, serving as the bridge between internal teams, client partners, and the front lines of our activations.

This is a threefold role—part people manager, part HR/logistics coordinator, and part client-facing operator. You will lead program execution from end to end, overseeing field teams (drivers, tour managers, brand ambassadors), managing payroll and staffing workflows, and being the go-to contact for clients once the asset hits the road. You’ll own communication, coordination, and escalation across every touchpoint of the activation.

At Lime Media, we bring imagination to life. As a fast-growing experiential marketing company, we specialize in turning vehicles and other cool stuff into unforgettable brand experiences that travel across the country. From building custom assets to managing large-scale activations, we thrive in the fast lane — literally.

We believe in giving back, pursuing excellence relentlessly, and being a part of something greater than ourselves. If you’re energized by a winning culture, inspired by meaningful work, and passionate about creating joy and impact, Lime Media is your place.

• Plan, coordinate, and execute all elements of assigned activations, including routing, scheduling, asset readiness, and market support.
• Manage program budgets, forecasts, and vendor relationships.
• Ensure DOT compliance and asset preparation for on-the-road success.
• Travel to client sites and program markets as needed for oversight, setup, or troubleshooting.

• Manage and develop field teams: drivers, tour managers, and brand ambassadors.
• Oversee onboarding, scheduling, timesheet approval, and payroll coordination for field staff.
• Serve as the primary internal escalation point for staff concerns and ensure alignment with company standards and brand expectations.
• Communicate daily with field teams to assess progress, troubleshoot, and keep morale high.

• Act as the main client point-of-contact during live activations—proactively communicating updates, responding to concerns, and solving challenges in real time.
• Maintain positive, professional relationships with clients and agency partners through consistent and clear communication.
• Provide post-activation wrap-ups and event reports that include ROI analysis, photos, video content, and key insights.

• Field teams feel supported, informed, and empowered to deliver high-quality activations.
• Clients trust you implicitly as their steady, strategic partner throughout a program’s lifecycle.
• Programs launch on time, within budget, and without surprises.
• Problems are solved quickly, efficiently, and with minimal impact to the client or consumer experience.
• You drive continuous improvements in processes and team coordination.

• 3–5 years of experience in account management, field operations, tour management, or experiential marketing.
• Demonstrated experience managing teams in a fast-paced, multi-program environment.
• Proficient in Microsoft Office (Excel, Outlook, PowerPoint); tech-savvy and comfortable with field reporting tools.
• Strong interpersonal and communication skills; able to inspire trust and lead through influence.
• Excellent organizational and problem-solving abilities; thrives under pressure and deadlines.
• Self-starter with a solution-oriented mindset and strong attention to detail.
• Willingness to travel and work outside traditional office hours when needed.

• Have experience in mobile marketing tours, DOT regulations, or asset logistics.
• Understand the rhythms of brand activations and live event execution.
• Have led teams across multiple states or time zones.
• Have a knack for simplifying chaos and turning stress into smiles.

We’re more than a marketing agency—we’re a family of creatives, builders, and go-getters who believe in meaningful work, fast results, and having fun while doing it. With national campaigns, high-profile clients, and plenty of room to grow, your career at Lime Media will be anything but average.