Volunteer: Google Ads Optimization

Overview

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. We’d like to create a Google Ad strategy and plan that can be implemented by other volunteers, including content for multiple ad campaigns. Guidelines, content, sample ads/language, and a plan that can be implemented by other volunteers.

The project aims to develop a Google Ads strategy and plan that can be executed by volunteers, including guidelines, content, sample ads/language, and an actionable plan for multiple ad campaigns.

• Develop a Google Ad strategy and plan that can be implemented by other volunteers.
• Create guidelines, content, and sample ads/language for multiple ad campaigns.
• Document an actionable plan that volunteers can follow to deploy the campaigns.

Our organization is focused on helping donors identify and directly support organizations on-the-ground around the world before, during, and after disasters. We have a large network of 900+ organizations in 70+ countries that registered on our Smart Response platform. We need to maximize visibility of Smart Response to make sure all types of donors are aware of this incredible information resource.

We have a large team of skilled volunteers and the plan that is created will be implemented by skilled volunteers. We ve recently completed another project with Taproot.

Disaster Accountability Project / Smart Response.org Mission:
Disaster Accountability Project saves lives and reduces suffering by maximizing the effectiveness, efficiency, and equity of disaster preparedness, response, relief, and recovery through oversight, transparency, advocacy, and public education.