Director of Operations

Overview

As Roda’s Director of Operations
, you’ll be redefining what it means to care for cars in a big way 🚙 💪. With over 1,000 5-star customer reviews on Google (and counting!) and thousands of other happy customers, we have only just begun the journey - you can help us get to our next stop. We are building a best-in-class operations organization focused on safety, consistency, scalability, and profitability.

Join our high-performing and fun team that brings decades of expertise from businesses like Heyday, Framebridge, Casper, Barkbox, Tesla, Enterprise, WeWork, and Marriott, and let’s make car care, carefree.

In this role, you’ll report directly to the CEO and be responsible for providing consistent excellence, expanding the operation, and innovating new ways to deliver a magical experience in an efficient manner. The ideal candidate is a hands-on operator who can build systems from the ground up, lead managers, and continuously identify new avenues for profitability and efficiency while maintaining uncompromising quality and safety standards.

Financial & Business Management

• Own full P&L responsibility for field operations
• Hold team accountable for daily responsibilities, hitting volume and customer experience targets, and operating within the Roda way
• Track KPIs across safety, productivity, customer experience, and profitability

Process/System Development & Improvement

• Develop and execute strategies to increase margins, throughput, and utilization
• In partnership with leadership team, identify and implement new revenue streams, service offerings, and operational efficiencies
• Implement a comprehensive Safety Plan and Safety Manual in line with OSHA standards
• Establish clear standards of operation for technicians, advisors, valets, towing, and mobile staff

Team Management & Coaching

• Lead, coach, and develop Service Managers and operational leaders
• Ensure managers are leading their teams to Roda’s standard of consistent excellence
• Build a culture of accountability, ownership, and continuous improvement
• Work with leadership team to build training paths and curricula by role
  , and develop standardized onboarding plans and guides
• Plan workforce across all operational functions to ensure staffing and schedules align with volume and profitability goals
• Partner with leadership on hiring and performance management

Qualifications

• 7–10+ years of operations leadership experience (automotive, logistics, field services, or multi-site operations strongly preferred)
• Proven experience owning P&L and operational KPIs
• Strong background in SOP development, safety programs, and workforce training
• Experience scaling multi-location or multi-service operations
• Analytical mindset with the ability to translate data into action
• Hands-on leadership style with high standards and strong follow-through

What Success Looks Like

• Operations run safely, predictably, and profitably
• Managers are strong, accountable, and continuously improving
• SOPs are followed, not ignored
• New revenue lines are built and scaled without sacrificing quality
• Financial performance improves quarter over quarter
• Roda sets the standard for operational excellence in the DMV auto repair market