Digital Marketing Campaign Manager, Programs; Hybrid - Contractor

Overview

Who is USP?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

Brief Job Overview

We are looking for an enthusiastic, creative, and self-motivated individual to join our team.

This is a non-supervisory temporary position in Programs, Regions, Operations and Strategy (PROpS) responsible for driving growth and awareness of USP Standards, Reference Standards and solutions that deliver against USP Strategic vision and priority initiatives. The role is responsible for developing and managing the execution of digital marketing campaigns for USP’s Growth Programs (i.e. Complex Generics, Excipients, Foods, Dietary Supplements/Herbal Medicines) based on marketing plans, strategic objectives and revenue goals.

Additionally, this role is also responsible for facilitating the development of digital marketing communications across the PROpS division to ensure collaboration and consistency in USP brand messaging, prioritization, and best practices. This role will work closely with key stakeholders across Industry Programs, Regions, Global Communications as well as with external agency partners to deliver campaigns and communications according to key timelines and budgets.

The role requires expertise in digital marketing and experience in strategic marketing and project management or a proven track record for inter-departmental coordination in a time-sensitive environment. This position requires strategic thinking and analysis, strong business acumen, creativity, technical savvy, and stellar communication skills with the ability to balance multiple projects and priorities.

• Develop comprehensive digital marketing campaign plans based on strategic marketing plans that deliver on program goals and drive revenue growth.
• Create campaigns with compelling messaging and visual content that address customer needs that adhere to brand guidelines.
• Understand customer segments and develop messaging and communication strategies to engage existing and new customers while demonstrating the Value of USP standards and solutions.
• Monitoring and tracking project progress, identifying risks and dependencies across projects and developing resolution plans.
• Evaluate analytical data and overall trends to track key performance metrics and provide actionable insights that can assist in Region and Program teams.
• Work with content creators, agencies, marketing, regions, and other colleagues to ensure execution of the campaigns as per the campaign plans.
• Coordinate seamlessly with strategic marketing teams from Growth Programs, digital marketing colleagues, sales training personnel and relevant teams to ensure that all digital marketing campaigns for Growth…