Senior Social Media Manager

Senior Social Media Manager – USP

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USP is an independent scientific organization that collaborates with leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

USP values inclusive scientific collaboration and recognizes that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is an equal employment opportunity employer (EEO​E) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds regardless of background to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

The Senior Social Media Manager will lead the strategic development and execution of USP’s social media presence to enhance brand visibility, audience engagement, and thought leadership. This role is responsible for managing USP’s social media channels, defining governance frameworks, establishing performance metrics, and developing content strategies that align with organizational priorities. The Senior Social Media Manager will ensure USP’s digital storytelling reflects its mission, values, and impact across global health, science, and public policy.

This position requires a deep understanding of social media platforms, audience behavior, and emerging digital trends including the influence of AI and generative technologies on content discovery and engagement. The manager will lead editorial planning, content creation, publishing, moderation, and performance reporting. They will collaborate closely with communications, marketing, external affairs, and creative teams to deliver campaigns and content that drive measurable outcomes.

This is a hybrid role that requires 60% in‑office time per month at our Rockville, MD headquarters.

• Define and implement a data‑driven, connected channel strategy, storytelling content strategy, and editorial plans by identifying, sourcing and developing effective content for publishing aligned with USP priorities and communications goals.
• Strategically and effectively expand USP’s social presence on new or under‑used channels based on audiences, preferred content and formats (e.g., multimedia) and where people seek information, considering the emergence of AI and LLMs such as ChatGPT and Gemini as a digital source.
• Lead editorial planning and campaign execution, including content planning, content creation, publishing, moderation, real‑time engagement, and reporting.
• Capture, create and publish compelling social media content aligned with a strategic editorial calendar and channel content formats that amplifies USP’s mission and thought leadership, drives USP’s priority initiatives, and increases reach and engagement with priority audiences.
• Work with USP subject matter experts to co‑create content and activate employees as brand ambassadors, humanizing USP’s work and expertise.
• Identify and manage strategy for paid ads & boosting, managing agency execution, by identifying and optimizing criteria, ads, content and paid mix for posts and mini campaigns.
• Establish KPIs and lead social media performance analytics, digital listening and reporting; share insights with colleagues, business partners and…