Digital Marketing Campaign Manager, Programs; Hybrid - Contractor

Digital Marketing Campaign Manager, Growth Programs (Hybrid) - Contractor

Bio Space

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The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit‑based selection processes that enable the best scientific minds, regardless of background, to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

This is a non‑supervisory temporary position in Programs, Regions, Operations and Strategy (PROpS) responsible for driving growth and awareness of USP Standards, Reference Standards and solutions that align with USP’s strategic vision and priority initiatives. The role leads the development and execution of digital marketing campaigns for USP’s Growth Programs (i.e., Complex Generics, Excipients, Foods, Dietary Supplements/Herbal Medicines) based on marketing plans, strategic objectives, and revenue goals.

The role also facilitates digital marketing communications across the PROpS division to ensure collaboration and consistency in USP brand messaging and prioritization. You will work closely with key stakeholders across Industry Programs, Regions, Global Communications and external agency partners to deliver campaigns and communications on schedule and within budget.

• Develop comprehensive digital marketing campaign plans based on strategic marketing plans that deliver on program goals and drive revenue growth.
• Create campaigns with compelling messaging and visual content that address customer needs while adhering to brand guidelines.
• Understand customer segments and develop messaging and communication strategies to engage existing and new customers while demonstrating the value of USP standards and solutions.
• Monitor and track project progress, identify risks and dependencies across projects, and develop resolution plans.
• Evaluate analytical data and overall trends to track key performance metrics and provide actionable insights that can assist region and program teams.
• Work with content creators, agencies, marketing, regions, and other colleagues to ensure execution of the campaigns as per the campaign plans.
• Coordinate seamlessly with strategic marketing teams from Growth Programs, digital marketing colleagues, sales training personnel, and relevant teams to ensure all digital marketing campaigns for Growth Programs are executed on schedule.
• Manage digital marketing agencies, campaign timelines and budgets for Growth Program campaigns while also overseeing high‑level accuracy in all marketing assets.
• Create, present and maintain a regular cadence of providing campaign updates, digital marketing metrics, lessons learned and insights to colleagues from the Growth Programs and region marketing teams.
• Adjust campaigns in an effective and timely manner based on real‑time…