Senior Social Media Manager

Who is USP?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

The Senior Social Media Manager will lead the strategic development and execution of USP’s social media presence to enhance brand visibility, audience engagement, and thought leadership. This role is responsible for managing USP’s social media channels, defining governance frameworks, establishing performance metrics, and developing content strategies that align with organizational priorities. The Senior Social Media Manager will ensure USP’s digital storytelling reflects its mission, values, and impact across global health, science, and public policy.

This position requires a deep understanding of social media platforms, audience behavior, and emerging digital trends—including the influence of AI and generative technologies on content discovery and engagement. The manager will lead editorial planning, content creation, publishing, moderation, and performance reporting. They will collaborate closely with communications, marketing, external affairs, and creative teams to deliver campaigns and content that drive measurable outcomes.

This is a hybrid role that requires 60% in‑office time per month in our Rockville, MD USP headquarters.

As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision‑making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.

Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high‑performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results‑driven work environments.

• Define and implement a data‑driven, connected channel strategy, storytelling content strategy and editorial plans by identifying, sourcing and developing effective content for publishing aligned with USP priorities and communications goals.
• Strategically and effectively expand USP’s social presence on new or underused channels based on channels where our audiences engage, their preferred content and formats (e.g. multimedia), and where and how they seek information, considering the emergence of AI and LLMs (e.g. ChatGPT, Gemini, etc.) as a digital source.
• Lead editorial planning and campaign execution, including content planning, content…