Senior Director, Marketing, Generic Medicines

Overview

Who is USP? The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

USP is an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds regardless of background to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

Brief Job Overview

The Sr. Director, Marketing, Generic Medicines will drive a strategic growth strategy for USP standards and solutions in line with USP revenue growth goals. This role is responsible for understanding the Generic Medicines market and target customer dynamics to shape strategies and plans that successfully deliver revenue and KPI goals. This includes co-leadership of program unit teams with Science colleagues and development of Annual Plans, Marketing plans and Go-to-Market strategies that align with USP 2030 strategy.

The incumbent will manage a comprehensive portfolio of products and drive portfolio solutions and new product roadmaps that meet customer needs. This role will also oversee development and execution of marketing campaigns including positioning, messaging, budgets and key project initiatives that align with plans. The candidate will use data and analytics to monitor quarterly performance against key metrics and adjust accordingly to identify new opportunities and achieve growth goals.

How will YOU create impact here at USP?

As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.

USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments.

Responsibilities

• Define long-term vision and growth strategy for USP standards and solutions that address the Generic Medicines Industry and align with USP growth goals.

• Develop Annual Plans, Marketing Plans and Go-To-Market strategies that drive awareness, adoption, and usage of standards, products, and solutions to key target stakeholders.

• Co-Lead Program Units teams in oversight and alignment of strategies, plans and budgets to ensure a seamless approach to implementation across cross-functional teams.

• Work closely with Science, Industry Programs, Regions, Global Communications, Customer Service, SCDs and others to ensure a unified approach to supporting our products across all touchpoints.

• Oversee campaign strategies, tactics and calendars that drive product portfolio performance and amplify the value of the USP brand.

• Collect data, insights and conduct market research and analyses, to identify opportunities and inform marketing decisions.

• Regularly monitor and analyze market, industry and customer data, identifying trends, and implementing strategies to optimize product portfolio performance.

• Present quarterly business reviews including updates, and performance metrics to executive leadership and key stakeholders.

• Monitor market, competitive and customer trends to identify…