Product Marketing Manager - Parts

Overview

Mission Promote the development and growth of the product line through the development and successful implementation of business development and marketing communications plans and excellent customer support and service.

Your role

Mission Promote the development and growth of the product line through the development and successful implementation of business development and marketing communications plans and excellent customer support and service.

• Business Development (40%) – In consultation with the Vice President, Business Line Manager, create and implement business development and marketing communications plans. Present plans to Regional Vice Presidents and Regional Inside Sales Managers and coordinate/motivate sales efforts to achieve established growth and sales goals. Focus on gaining market share through these efforts should be a priority. Provide monthly reports to management as required.
  
  Utilize reporting on current and past trends for spare parts sales to focus sales on specific part commodities. Review discounting and upselling potential with regional teams to improve overall spare parts sales. Help regional teams focus growth in parts only service plans.
• Marketing Communications (40%) - Develop and distribute product price lists and relevant technical data to regional sales. Develop and implement informational session and training programs as required to achieve business development goals. Create quotation standards and systems to ensure excellent, prompt response to customer inquiries. Communicate new products and service kits to the sales team along with our distribution partners. Ensure our distributor partners are informed of any changes such as change in service intervals for spare parts.
• Review competitor positions and create competitor comparison reports. Based on these reports, provide recommendation to management regarding competitive pricing strategy.
• Customer Service (20%) - Review and respond promptly to customer and sales staff inquiries relevant to the product line. Develop an understanding and collect information, as appropriate, to clarify the needs of the customer or the sales group to better facilitate addressing those needs and expectations. Develop rapport with the sales team through effective communication, interpersonal skills, and professionalism, and strengthen the relationship between sales team and marketing team through ensuring a high standard of customer response.
  
  Promptly add Atlas Copco part numbers to the system as needed for quoting and ordering. Maintain the material master data for spare parts in the ERP system. Review and finalize semi annual pricing to the market as needed.
• Professional Development (5%) – Through training and development, remain current in the product knowledge and sales/marketing skills necessary to be effective in the position. Be well versed and prepared to provide training programs to help parts specialist better understand how genuine Atlas Copco spare parts work and the benefit over aftermarket parts. Provide needed training in the SAP ERP system and CRM C4C system as needed.
• Contribute to positive Company branding by projecting a knowledgeable, professional, and customer-oriented image to customers.
• Perform all duties in accordance with Atlas Copco standards, while always striving to understand the needs and expectations of the customer.
• Take whatever action is appropriate and required to get the job done and to establish and maintain communications with all people/employees considered necessary to get the job done.
• Perform other duties as assigned.

• 5+ years of relevant experience in sales and marketing of technical, industrial equipment (preferably compressed air equipment). Proven ability to successfully achieve sales goals and implement business development planning.
• 4-year degree in Engineering, Business, or Marketing, or equivalent combination of education and experience.
• Must be a self-directed team player, who has a positive attitude, can motivate those around them, and is service oriented. Must also have excellent organizational, interpersonal, verbal, and written…