Inside Sales Representative

Position Description

Insero Talent Solutions is recruiting an Inside Sales Representative for a manufacturing company in Rochester, NY.

The Inside Sales Representative is responsible for generating new business opportunities by proactively prospecting, qualifying, and closing sales with new customers. This role is highly focused on identifying untapped markets, cold calling, leveraging leads, and converting prospects into long-term accounts. Success in this position is defined by achieving aggressive sales growth targets, building strong pipelines, and expanding the company’s customer base across assigned territories and industries.

• Identify and pursue new sales opportunities: Conduct outbound calls, email outreach, and Linked In prospecting to target new industrial customers.
• Build and qualify a strong sales pipeline: Maintain consistent daily activity focused on generating new leads and advancing opportunities.
• Achieve and exceed growth targets: Success measured by new accounts opened, revenue generated, and ability to penetrate targeted markets.

• Conduct product presentations and virtual demos: Communicate value propositions effectively through phone, video, and digital platforms.
• Act as the first point of contact for prospects: Establish rapport quickly, gather requirements, and position Worldwide Electric’s solutions.
• Collaborate with Outside Sales Managers: Hand off qualified opportunities to field teams as needed to support deal closure.

• Work closely with technical teams: Collaborate with engineering, product, and operations teams to tailor solutions that align with customer needs, especially for complex or technical sales.
• Value selling: Go beyond price to articulate how products deliver long-term efficiency, ROI, or reliability.
• Provide feedback to marketing and operations: Share insights from customer interactions to improve campaigns, offerings, and support.
• CRM management: Diligently document all interactions, updates, and deal progress to maintain pipeline accuracy.
• Sales forecasting: Provide timely and accurate projections for leadership, enabling strategic planning and inventory management.

• 3+ years of B2B industrial sales or lead generation experience, preferably in industrial or electrical markets.
• Strong background in outbound prospecting, cold calling, and qualifying leads.
• Knowledge of industrial equipment, electric motors, drives, or related products.
• Demonstrated success in generating leads and closing deals on new accounts.
• Strong communication, negotiation, and closing skills.
• High energy, resilience, and an entrepreneurial spirit.