Senior Brand and Copywriting Specialist, UM&C

Location: City of Rochester

Senior Brand and Copywriting Specialist, UM&C page is loaded## Senior Brand and Copywriting Specialist, UM&Clocations:
Wallis Halltime type:
Full time posted on:
Posted Todayjob requisition :
R268224

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.
** Job Location (Full Address):
** 220 Hutchison Rd, Rochester, New York, United States of America, 14627
** Opening:
** Worker Subtype:

Regular Time Type:

Full time Scheduled Weekly

Hours:

40

Department:100027 Ofc University Mkting & Comms

Work Shift:

UR - Day (United States of America)
Range:

UR URG 111

Compensation Range:$63,815.00 - $95,723.00
* The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.
*** Responsibilities:
** This role serves as a strategist, high-level subject-matter expert, senior marketing copywriter, content creator and brand manager. Supports development of effective marketing plans and creative briefs and delivers high-quality, timely, engaging content that measurably helps achieve goals of the University of Rochester's strategic plan. Supports local, national and international brand and enrollment marketing and social media efforts as well as idea generation and content production scheduling.

Engages in hands-on writing, strategic thinking, and fostering team collaboration. Translates complex concepts into clear, compelling, and customized narratives and headlines that resonate with diverse audiences throughout varied brand platforms.
This role amplifies the voice of University of Rochester’s brand across multiple channels and plays a critical role in major University marketing initiatives––constructing customized approaches for each key target audience, using strategy and data insights as part of their roadmap. This role also manages brand consistency through trademark and licensing efforts with creative and product development, and through supporting the University’s daily brand management system (Marq).
** ESSENTIAL FUNCTIONS
**** Brand Copywriting
*** Serves as a guardian of University of Rochester’s brand voice by ensuring all copy aligns with brand voice as well as tone and style guidelines, messaging toolkits, and other resources, maintaining consistency across all channels.
* Crafts sophisticated, persuasive creative briefs and copy for critical marketing initiatives, including University-level admissions/enrollment and enterprise brand marketing campaigns.
* Edits and proofreads all copy to ensure accuracy, clarity, and grammatical correctness.
* Presents creative writing solutions and content strategy to University Marketing and Communications leadership and key stakeholders, effectively communicating the rationale behind strategic decisions.
** Content Creation
*** Serves as consultant, senior writer, and content creator for assigned areas. Completes assigned projects that are complex in nature, including multi-channel advertising campaigns, anthem messaging, and creative platform systems.
* Writes and edits engaging copy for a wide range of marketing materials, including advertising and media placements, website content, digital campaigns, social media posts, editorial content, marketing collaterals, and video and audio scripts. Develops materials specific to audience needs.
* Collaborates with marketing partners and creative teams to develop concepts and messaging for integrated marketing campaigns.
* Leads audience targeting with tailored content that resonates with specific target audiences, understanding their motivations and information needs.
** Data and Content Analysis
*** Assists the University Marketing…