Marketing Manager

"

Rochester Software Associates (RSA) is seeking a dynamic Marketing Manager to lead brand development and synchronize marketing efforts across departments to drive profitable growth. This pivotal role will shape our brand’s future, accelerate growth, and cultivate a loyal customer base. Reporting to the Director of Sales, the Marketing Manager will develop and execute marketing strategies, enhance brand positioning, and support sales initiatives.

Pay Range $80,000 - $95,000

• Sales Partnership:
  Support the Sales team in key customer meetings, promotional plans, and lead generation efforts.
• Brand Strategy & Management:
  Develop, execute, and oversee brand strategies with Channel Partners.
• Market Insights & Research:
  Translate consumer research into actionable strategies to enhance brand resonance and sales.
• Brand Stewardship:
  Ensure consistency in messaging, design, and tone across all marketing channels, including website, social media, and materials.
• Trade Shows:
  Responsible for all aspects of Trade Show participation; selection, registration, signage, booth design, and logistics.
• Content & Thought Leadership:
  Develop case studies, vertical- and channel-specific marketing materials, and other content to establish RSA as an industry leader.
• Marketing Execution:
  Manage vendors and oversee marketing initiatives to align with brand identity and strategic goals.
• Cross-Functional Collaboration:
  
  Work with Sales, Product, and Customer Success teams to align marketing efforts with business objectives.
• Campaign Performance & ROI:
  Oversee campaign execution and resource allocation, ensuring impact and return on investment.
• Reporting & Analytics:
  Track key marketing metrics and provide insights to the Director of Sales.

• Travel:
  Up to 10% (for key customer visits and trade shows).

Bachelor’s degree in Marketing, Business, Sales, or a related field.

• Proven experience developing and executing brand strategies that drive engagement and sales growth.
• Strong project management skills with the ability to lead marketing campaigns from concept to execution.
• Experience managing cross-functional teams and external vendors.
• Ability to analyze market data, consumer insights, and sales metrics to inform strategy.
• Excellent communication and collaboration skills to engage with internal teams and external partners.
• Creative problem-solving mindset with a proactive, results-driven approach.
• Enthusiastic, self-motivated, and adaptable to a dynamic business environment.

8-10 years in brand management or marketing roles.

5 years in a marketing management role.

Understanding of the Print Industry is a plus.

Rochester Software Associates, Inc.

Rochester Software Associates, Inc. is an Equal Opportunity Employer and prohibits discrimination and harassment. All RSA employment decisions are based on business needs, job requirements and individual qualifications. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, parental status, veteran, disability, or any other protected class or characteristic.