Director, Integrated Planning

Overview

Director, Integrated Planning – Hybrid (within the Rochester, NY area) & Remote (outside of Rochester, NY)

Summary:

As a Director, Integrated Planning, you have the ultimate responsibility for the quality of your team’s Planning output, provide direction and oversight to your downstream team of Associate Director(s), Manager(s) and Planner(s), to ensure clear strategic voice and industry-leading plans across your client portfolio. You will act in a leadership capacity cross-functionally to pursue innovative solutions that help achieve better business outcomes and remove barriers to consistent, high-quality deliverables.

You will be autonomous in serving as a trusted marketing strategist to clients, and accountable for partnering with the Account Director in pursuit of continued business growth and impact. You will also be responsible for continuing to elevate the Integrated Planning discipline through participation in department-wide improvement initiatives and training opportunities (alongside the Group Director).

Key Responsibilities:

• Coach direct reports towards development of a connective communication plan strategy based on the needs of the clients’ business, fostering an innovative planning mindset, and advancing the media expertise of your team.
• Teach the importance of natural curiosity to your team, leveraging your “outside perspective” to elevate strategic planning deliverables.
• Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally).
• Actively lead strategic planning activities and brainstorming sessions alongside Client Lead(s) and Client team(s).
• Identify and lead the development of Department-wide training initiatives, as deemed appropriate by Department Head.

Key Responsibilities:

• Participate in cross-functional team brainstorming and innovative problem solving to improve campaign performance and/or capitalize on marketplace opportunities.
• Consistently seek feedback across functions to measure and improve team’s performance against broader client vision and Butler/Till initiatives.

Key Responsibilities:

• Forge partnerships with Directors from Channel, Analytics, Account Management, and Operations, partnering with them to regularly assess and provide recommendations to functional processes, optimizing towards effectiveness and removing barriers that negatively impact quality and results
• Support development of relevant client and external agency relationships, as outlined by Account Director(s)
• Serve as an escalation point for client(s) and Account Director(s) when addressing client feedback and/or team challenges, in partnership with the Associate Director

Key Responsibilities:

• Be a trusted marketing consultant for Clients and Account Director(s) through a showcased understanding of the Clients’ category, competition, and audience.
• Support Account Director(s) with pursuit of expanded scope offerings, through the lens of the overarching campaign strategy and understanding of the Accounts’ macro vision.
• Engage cross-functional team in forward-looking planning, recommending innovative opportunities for your portfolio
• Share learnings and quality work deliverables across your portfolio within department meetings, encouraging reapplication across Planning team members facing similar challenges
• Support team in providing consistent, confident strategy point of view and leadership across larger Planning initiatives (e.g., annual planning, strategic set-up of reoccurring deliverables, complex reporting instances, etc.)
• Represent portfolio work in case studies and industry award submissions, leveraging team resource(s) as necessary to pull-through submission needs
• Accountable to ensuring a consistent knowledge across the team of landscape evolution, identifying gaps in key trend/industry perspectives to…