Digital Content Developer
Job in
City of Rochester, Rochester, Monroe County, New York, 14602, USA
Listing for:
Excellus BCBS
Full Time
position
Listed on 2026-01-20
Job specializations:
-
IT/Tech
Web Developer, Digital Media / Production, Digital Marketing, UI/UX Design
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly
USD
60000.00
80000.00
YEAR
Job Description & How to Apply Below
Location: City of RochesterOverview
Job Description: The Digital Content Developer supports the Health Plan’s digital initiatives/lifecycle management work and business goals by creating best-in-class digital user experiences for our customers. This role is responsible for the accuracy, relevance, and timeliness of digital content across our corporate websites and apps. They act as consultants with our internal customers and stakeholders and serve as experts within their assigned portal.
This position will develop, implement, and maintain web templates and application systems by working closely with content owners throughout the organization.
Summary
Job Description: The Digital Content Developer supports the Health Plan’s digital initiatives/lifecycle management work and business goals by creating best-in-class digital user experiences for our customers. This role is responsible for the accuracy, relevance, and timeliness of digital content across our corporate websites and apps. They act as consultants with our internal customers and stakeholders and serve as experts within their assigned portal.
This position will develop, implement, and maintain web templates and application systems by working closely with content owners throughout the organization.
Qualities for success include the ability to navigate complex tasks without supervision, prioritize competing needs of business and products, attention to detail and the ability to work efficiently in a fast-paced, ever changing environment.
Essential Responsibilities/Accountabilities
Acts as subject matter expert for the web content management and portal systems. Consults with the internal customers providing a best-in-class experience. Identifies instances when a fast track request is needed and assists with expedited process and escalation as required.Leads and manages the lifecycle management of corporate websites, including organizing and publishing of web content, documents, and media. Collaborates with internal stakeholders to deliver annual updates for Commercial Open Enrollment and Medicare Annual Enrollment Period, as well as other mandatory or compliance-based web updates.Works with Digital Content Manager to maintain sitemaps and content inventories for all corporate websites, including business owners and key audit dates/information.Works closely with business partners and customers to understand business requirements and fulfill service requests for all updates to web content.Writes training documentation and trains business customers on how to update websites using the web content management and intranet publishing systems.Performs quality assurance testing on all content changes to ensure they meet both requestor needs and experience guidelines.Optimizes or reformats documents, graphics, videos, and other multimedia content before publishing on websites.Implements best practice tagging solutions for Search Engine Optimization (SEO), Accessibility (WCAG/508) and Web Analytics.Works collaboratively with Front-End Developers to define standards for content creation and updates within themes, templates, and publishing workflows.Stays current with new technologies, capabilities, and trends in web content management to ensure industry best practices.Collaborates with others to create and maintain information architecture, sitemap, and directory structure documentation. Organizes information and functionality into written specifications that define end solutions.Defines standards and develops and customizes themes/templates for use in building user interfaces.Performs unit testing, peer design reviews and code reviews to ensure quality and consistency.Provides on-call support for urgent and important events outside of core business hours.Reviews analytic reports and makes recommendations for site improvements.Monitors ‘Best in Class’ and competitive web sites to benchmark improvement ideas, focusing on site usability, accessibility, and functionality.Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies’ mission and values, adhering to the Corporate Code of Conduct, and leading to the Lifetime Way values and beliefs.Ma…
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