Director of Admissions & Enrollment Marketing University of Rochester

Compensation Range $86,482.00 – $

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

The Director of Admissions and Enrollment Marketing is responsible for the strategy which attracts and enrolls the desired number of students for University of Rochester School of Nursing academic programs while ensuring that the appropriate mix of students across programs is optimal. In this capacity, the Director is responsible for the development of a comprehensive strategy that will enable the school to meet enrollment targets by program with students meeting appropriate academic standards.

The Director of Admissions and Enrollment Marketing oversees daily processing, leads and develops a dynamic team of admissions professionals, and establishes and maintains best practices in Admissions and Recruitment. Additionally, working closely with the University Office of Marketing and Communications, the Director will oversee and coordinate SON’s enrolment marketing strategy. Reporting to the Associate Dean for Finance & Operations, the Director assumes responsibilities for the overall management, direction, and functioning of the Admissions Office.

In addition, the Director of Admissions and Enrollment Management will work closely with School of Nursing leadership to evaluate specific programs that are under subscribed. This requires close collaboration and shared priorities between the academic leadership, admissions office, administration, and program directors. The Director also works closely with the Director of Student Affairs to ensure the seamless transition and engagement of students from admission to program completion.

• Direct all phases of the admissions process: review applications for admissions for undergraduate and graduate programs and make final recommendations for admission and financial aid decisions. Lead Admissions Committee on all related application process decisions.
• Maintain and continuously improve high standards for the school-wide holistic admission review process.
• Generate and utilize ongoing analysis of holistic admission process including effects of variables on matriculation.
• Work collaboratively with faculty and School of Nursing Committees to oversee admissions policies.
• Manage net tuition revenue targets. Work closely with the senior leadership team to ensure balance in the entering class size, financial aid expenditures, tuition pricing, and net tuition revenue goals.
• Long-term strategic planning:
  Guide strategic discussions regarding multiple and often competing enrollment goals, including class size, academic quality and net tuition revenue. Provide context and a broad perspective on national and international market dynamics and challenges.
• Assess the effectiveness of the University of Rochester’s School of Nursing financial aid policies and strategies. Evaluate the effectiveness of discounting strategies in attracting and enrolling a talented student body. Determine ways to effectively leverage institutional and other resources for incoming and returning students.
• Maintain annual admissions bulletin.

• Develop and sustain a comprehensive enrollment strategy. Provide strong, consistent, and strategic direction for the recruitment and enrollment process, focusing on sustained, ethical, desired enrollment and revenue results.
• Inform the School of Nursing community of important enrollment metrics for incoming students and the possible effects and consequences of proposed actions.
• Working closely with University Enrollment Marketing, ensure SON’s enrollment market strategy is effective at reaching desired potential students.
• Create and sustain a culture of shared ownership of admissions and enrollment marketing. Educate the faculty and SON community about best practices in admission and enrollment…