Community Engagement Manager

Overview

We The Hobby  is hiring a Community Engagement Manager to sit between our VIP Management team and our Social team—owning the real-time conversations that drive the hobby: comments, live chats, Discord, and in-person community moments. This is not customer support. You won’t live on help tickets. Your job is to turn attention into belonging and belonging into repeat viewing, repeat buying, and referrals.

This role has autonomy to recognize, reward, and engage community members within defined guardrails, without routing through customer support for routine engagement decisions.

• Social comment sections, social DM’s & DM’s on marketplace platforms
• Live stream chat moderation (Tik Tok, Fanatics Live, Whatnot) for key lives
• Discord community management
• In-person community activations wherever our collectors already are
• Hobby centric social listening and UGC mining
• Launch and management of WTH reddit community
• Synchronizing the community experience across disjointed platforms to ensure a  Single Community  feel regardless of where the member prefers to shop.
• Own community-exclusive gamification strategies that reward  Chat MVP  behaviors and bridge the gap between casual viewers and the VIP tier.
• Own weekly community insight reporting: trends, recurring asks, sentiment shifts, and drop opportunities surfaced from comments, live chats, Discord, and Reddit—feeding directly into Live Ops, VIP, and Merch decisions.
• Identify, build, and manage relationships with relevant creators, breakers, collectors, and community leaders—online and in-person—to extend WTH’s reach, credibility, and community presence across platforms and events.

• Works daily with VIP Managers to amplify relationships, moments, and recognition for top collectors and identify and elevate emerging collectors toward VIP consideration
• Works daily with Social (Content, Paid, CRM) to translate content into conversation (and conversation into content)
• Collaborates with Live Ops / Talent / Hosts to keep streams high-energy, safe, and conversion-friendly
• Partners with Social and Live Ops to activate creator relationships across content, lives, drops, and community programming.

• Returning chat participant rate on lives
• Discord community growth, active users, engagement and post velocity
• Proactive chat support on platforms driving net new revenue
• Comment response time + engagement depth
• Partner/community amplification moments per month

• Own daily engagement across Tik Tok/IG/You Tube/X: replies, pins, questions, thread steering
• Develop a repeatable “comment playbook” for launches, drops, and big pulls
• Proactively comment on partner pages (brands, creators, shows, hobby accounts) to increase reach and relationship depth
• Escalate reputational risks quickly; de-escalate calmly and professionally
• Study competitor communities and bring insights back to implement for our team

• Moderate chat in real time: enforce rules, remove toxicity, keep momentum high
• Drive “guided attention”: remind viewers what’s happening, what’s next, where to bid/buy, how to participate
• Coordinate with hosts: timing callouts, pinned messages, giveaways, hype moments
• Provide post-live engagement feedback to hosts and Live Ops, including chat sentiment, engagement peaks, friction points, and optimization suggestions.

• Manage channels, roles, rules, events, and announcements
• Program weekly community moments (AMA, drop alerts, collector spotlights, “best pulls” threads)
• Build a moderation system and culture that feels fun, fair, and high-trust

• Build and maintain relationships inside the Whatnot/Fanatics Live ecosystem (community figures, operators, partner accounts)
• Identify collaboration opportunities (co-streams, event meetups, partner drops)
• Be our “friendly connective tissue” across the hobby—online and offline

• Represent WTH at the events that matter (shows, hobby meetups, conventions)
• Run lightweight activations:…