Associate Creative Specialist

This range is provided by Butler/Till. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$40,000.00/yr - $51,000.00/yr

Position is considered hybrid for candidates living in the Rochester, NY area. This position offers an exciting opportunity to drive business results for multiple enterprise‑level clients across categories and geography. The creative services team at Butler/Till is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Associate, Creative Specialist should have the growing ability to handle reasonably complex issues while leaning on the support of senior level staff for more complex issues.

The Associate Creative Specialist will assist in the research, development, and delivery of creative solutions for our clients, that help tell their brand stories through an integrated marketing approach, backed by a foundation of data‑driven decision‑making. They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their research skills to assist in the development of outstanding, personalized creative.

An Associate, Creative Specialist has the growing capability to excel in one or more creative competency, while developing the skills needed to support all.

Key Outcome: Assist in the development and execution of engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.

• Manage projects and tasks effectively, meeting deadlines and delivering high‑quality work.
• Support the evolving creative solutions offering through innovation and operational excellence.
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovating the solution offering.
• Support the development of bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome: Collaborate amongst creative services peers to create cohesive, strategic, and impactful solutions.

• Maintain close collaboration with peers and senior level creative specialists, to align client expectations, goals, objectives, outcomes, and optimization of creative.
• Maintain efficiency through cross‑creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• Proactively assist in the support of other Creative Services groups as needed.

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. An Associate Creative specialist is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes.

• Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.
• Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day‑to‑day operations of the creative services team.
• Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.
• Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

• Utilize data to inform current and future creative service optimization and innovation strategies.
• Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics.
• Utilize findings to…