Digital Marketing Specialist

Description

Mayo Employees Federal Credit Union (MEFCU) is looking for someone with a creative eye, a collaborative approach, and a passion for developing clear, consistent communication materials to join our team as a Digital Marketing Specialist!

Department: Marketing and Business Development

Days of Work: M-F with occasional Saturday morning hours (approx. once every 6 weeks)

Starting pay range: $28 - $30 per hour based on experience

Location: Rochester, MN

FLSA Status: Nonexempt

Schedule: Full time

Hours/Pay Period: 80

Remote Worker: No

The Digital Marketing Specialist contributes to the overall marketing and business development strategy through digital marketing in accordance with credit union brand standards and marketing guidelines. They coordinate, produce, and implement credit union marketing and business development campaigns, and product and service promotions for digital channels. They are also responsible for the creation and management of content on MEFCU’s internal and external websites and social media accounts.

Other duties may be assigned as needed.

• Designs and creates digital marketing for marketing campaigns, from concept to completion.
• Designs and provides mock-ups for leadership review, approval, and production direction.
• Works on the graphic production and copywriting of all web, email, social media, online/mobile banking, and other digital ads.
• Implements website changes as requested by creating new content or editing existing content.
• Assists in the management of the credit union’s marketing data analytics and targeting platform (Segmint).
• Loads lists and schedules online & mobile banking ads, email campaigns, and other digital ads.
• Assists in the management of external digital advertising (Google Ads).
• Designs and manages internal video display system for branches and drive-up lanes.
• Creates web, email, and digital analytics reporting and monitors metrics to assist in analyzing content/campaign success.

• Manages production of digital marketing by working directly with vendors sending files, specifications, estimates, proof approvals, and implementation of digital marketing.
• Manages back-up system of archived marketing projects and materials.
• Maintains a repository of images/manuals/files for graphics and advertising.

• Assists in the ongoing review of the credit union website, online/mobile banking, and other digital ad channels to ensure accuracy, consistency and clarity of messages.
• Provides support in developing and designing content for the MEFCU intranet that is visually appealing and promotes use among staff.
• Collaborates with project managers to ensure timelines and completion schedules are met.

Education and Experience Requirements

A Bachelor's Degree in Graphic Design, Marketing or related field AND two years of experience working in a relevant position.

All employees must be bondable by MEFCU’s insurance policy. Continued employment is subject to maintaining favorable bondable status per insurance standards.

Employees in this position are expected to possess and demonstrate the following knowledge, skills, and abilities throughout their employment:

Knowledge of: Overall credit union philosophy and operations; credit union products and promotions; communications including written and digital.

Skill in: Design production software such as Adobe Photoshop and InDesign; email creation and fulfillment; online ad delivery systems, basic knowledge of website development, search engine marketing, and search engine optimization;
Microsoft applications such as Word, Excel, and PowerPoint; excellent organizational skills, ability to handle multiple tasks concurrently, strong written and verbal skills, time management to meet deadlines.

Ability to: problem solve, think creatively and critically, stay current on marketing trends, listen actively, be flexible to support…