Senior Digital Marketing Executive

Overview

Would you like to join a global household business with a portfolio of trusted brands found in homes worldwide? Known for its heritage of innovation and quality, the company operates across grocery, retail, and e-commerce channels, with strong investment in digital transformation and performance marketing.

• Supporting the planning, briefing and execution of campaigns across BVOD, Paid Social, Google Ads, Amazon Ads, Influencer, BAU Social and Retail Media
• Activating and optimising paid search campaigns (Google, Amazon and retailer sponsored search) to drive measurable results
• Monitoring full-funnel activity identifying high-performing audiences and aligning campaigns to customer journey stages
• Managing and monitoring budgets to maximise ROAS, CPA, CVR, ECPM, ER and frequency KPIs
• Working with agency partners on buying strategies and optimisation recommendations
• Analysing campaign performance using GA4, Meta Business Manager and Amazon platforms, delivering insights and recommendations

• Strong understanding of paid digital and performance media
• Hands-on experience with paid search (Google, Amazon or retailer sponsored search)
• Confident working to performance KPIs including ROAS, CPA, CVR, ER and ECPM
• Understanding of full-funnel and omnichannel marketing strategies
• Knowledge of how online and offline activity integrates
• Analytical mindset with the ability to turn data into actionable insights
• Comfortable working in a fast-paced, collaborative environment with multiple stakeholders

If the role and responsibilities sound like a good fit for you, then I'd love to speak to you!

Find out more about our available opportunities or how we can help you further your career - contact us today.

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We look forward to your application for this exciting opportunity.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website.

Please note that The Advocate Group is acting as an employment agency in relation to this vacancy