Area Director of Sales
Listed on 2026-01-10
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Management
Operations Manager, Business Administration, Business Management
Join to apply for the Area Director of Sales role at Terra Bella Senior Living
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Terra Bella Senior Living is the proud operator of more than 30 amenity-, care- and lifestyle-focused communities located throughout the Carolinas, Virginia, Kentucky, Georgia, and Tennessee. Terra Bella communities together account for more than 2200 units and span a full spectrum of senior living and care options, including Active Independent Living, Assisted Living, Memory Care, and available short-term Respite Care.
We are hiring an Area Sales Manager.
Responsibilities- Overall responsibility to achieve sales move-in and occupancy budgeted plan for each community.
- Maintains knowledge of daily census reporting for all communities; supports the weekly and accurate tracks reporting of sales activities, conversion ratios for SLCs as well as the reporting of Critical Success Factors.
- Reports on all activities and results to the RDS weekly as well as reviewing reports with EDs and SLCs on a regular basis and during every community visit.
- Coaches, trains, and assists with the management of the Senior Lifestyle Counselors (SLC), Coordinators and associated sales Coaches for improved performance as necessary to achieve goals.
- Motivates the sales staff (SLCs) through effective leadership and positive reinforcement to enhance our culture and improve employee retention.
- Provides input in the Interviewing and screenings of SLC candidates to ensure those hired meet success criteria and standards for the role.
- Performs community site visit audits and assessment of all sales processes; keeps the SLCs and coordinator sales process manuals up to date and accurate.
- Demonstrates proficiency in all aspects of the CRM system and be able to train SLCs and marketing coordinators.
- Maintains accurate competition reports for each community and has a complete knowledge of market conditions and competition, as to advise DSL leadership on changing conditions; displays understanding of the organizations “value pricing” program to provide the correct sales talking points.
- Educates all new and existing SLCs and Coordinators to the standards of the SLC role and ensures ongoing compliance.
- Visits communities in their assigned area as scheduled by the RDS.
- Assists sales team with implementation at community level with sales and marketing programs/strategies.
- Leads Weekly Sales Calls with the RDS to review of sales board & weekly sales activity at each community.
- Collaborates with the Sales Training & Development Director to ensure proper knowledge and ability in Vitals, sales board, and sales processes.
- In accordance with the RDS, ensures compliance that all quarterly competitive analysis plans from SLCs are kept up to date and
- Other duties as assigned by RDS.
- Bachelor’s degree in Business Administration, Public Relations/Communications, Marketing or related field.
- Three years selling in a senior living environment.
- Sales experience in multi-community/regional role a plus.
In addition to a rewarding career and competitive salary, Terra Bella offers a comprehensive benefit package. Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match, our Employee Assistance Program and accident insurance policies.
EOE D/V
JOB CODE: 1006066
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