Sales Engineer – B2B; Lighting Products

Position: Sales Engineer – B2B (Lighting Products)

Job Purpose (Role Summary)

The Sales Engineer – B2B is responsible for driving revenue growth through project‑based and account‑based sales of Adwaa Factory’s electrical products across Saudi Arabia.

The role combines technical expertise, consultative selling, and relationship management to secure business from clients, consultants, contractors, and sub‑contractors, while ensuring alignment with company profitability, compliance, and delivery standards.

Key Accountabilities & Responsibilities Business Development & Sales Growth

• Identify, develop, and close B2B sales opportunities in the electrical products segment.
• Build and manage a qualified sales pipeline across projects, key accounts, and strategic customers.
• Achieve assigned monthly, quarterly, and annual sales targets (value, margin, and volume).
• Expand market presence by penetrating new accounts, projects, and sectors.

Client, Consultant & Project Engagement

• Conduct regular field visits to end clients/developers, electrical contractors, sub‑contractors, consultants and design engineers.
• Present Adwaa Factory’s product portfolio, technical capabilities, and value proposition.
• Influence specifications and approvals during design, tender, and execution stages.

Technical & Commercial Support

• Submit technical submittals, datasheets, compliance documents, and samples.
• Develop and submit commercial quotations and proposals aligned with client requirements.
• Provide pre‑sales and post‑sales technical coordination to ensure customer satisfaction.
• Support product selection, application guidance, and problem resolution.

Negotiation & Contract Closure

• Lead price, scope, and commercial negotiations within approved authority limits.
• Ensure contracts meet profitability, risk, and payment terms.
• Coordinate internal approvals prior to deal closure.

Internal Coordination & Delivery Support

• Liaise with engineering & technical teams, production & logistics, finance & credit control.
• Ensure smooth order processing, delivery schedules, and invoicing.
• Support collections and resolve commercial or delivery issues.

Market Intelligence & Reporting

• Monitor competitor pricing, product offerings, and market trends.
• Submit weekly activity reports, pipeline forecasts, and sales performance dashboards.
• Recommend strategies to improve market penetration and product positioning.

Stakeholder Interface Internal

• Sales Management
• Engineering & Technical Support
• Production & Logistics
• Finance & Accounts

External

• Clients / Developers
• Electrical Contractors
• Sub‑Contractors
• Consultants & Design Offices
• Suppliers & Partners

Key Performance Indicators (KPIs) Sales & Financial KPIs

• Achievement of sales target (%)
• Gross margin per project (%)
• New business / new account acquisition
• Average deal size & win ratio
• Revenue growth vs previous year

Activity & Pipeline KPIs

• Number of qualified leads generated
• Active projects in sales pipeline
• Client / contractor / consultant visits completed
• Proposal to win conversion rate
• Accuracy of sales forecast

Customer & Market KPIs

• Customer satisfaction score / repeat business rate
• Specification approvals achieved
• Response time to client queries
• Resolution of post‑sales issues

Compliance & Process KPIs

• Timely submission of reports
• Adherence to pricing & approval policies
• Coordination effectiveness with internal teams

Authority & Decision‑Making KPIs

• Negotiation within approved pricing and discount limits
• Client engagement and proposal submission
• Escalation of high‑risk or non‑standard deals to management

Qualifications & Experience Education

Bachelor’s Degree in Engineering or Business Management.

Experience

5–10 years of B2B sales experience in electrical products, lighting systems, LV/MV solutions or power products. Proven track record in project‑based sales.

Skills & Competencies

• Strong technical and commercial acumen
• Excellent communication & presentation skills
• Negotiation & relationship management
• Market knowledge of Saudi electrical sector
• English proficiency (Arabic is an advantage)

Other Requirements

• Valid Saudi driving license (mandatory)
• Willingness to travel and work in the field

Job Details

Position: مهندس مبيعات – B2B (منتجات كهربائية)

Department:
Sales and Marketing

Location:

Riyadh, Saudi Arabia

Reports to:

Proje…