B2B Sales & Business Development Specialist

About BEFIT (Under Al Khayyat Investments)

Befit is a Dubai-born fitness and lifestyle brand that has grown into a regional leader in fitness, sports, leisure, and entertainment solutions across the GCC. The brand offers a 360 range of services and products
, including:

• Commercial fitness solutions (design, equipment supply, installation, and maintenance)
• Home fitness solutions and bespoke setups
• Leisure & entertainment
  , including bowling and amusement center offerings, notably as the region’s exclusive distributor of Brunswick Bowling equipment for entertainment facilities,

Befit operates as a comprehensive partner for both business and individual clients
, helping build facilities that include gyms, sports spaces, entertainment centers, outdoor fitness areas, and flooring solutions

We are looking for a young, energetic, and driven B2B Sales & Business Development Specialist who is passionate about sales and business development. This role will focus on bowling and entertainment projects under the BEFIT portfolio.

The ideal candidate is an outgoing, confident individual who enjoys meeting new people, identifying new business opportunities, representing company projects, and closing deals. This role requires strong market knowledge of Riyadh and an active presence in the local business and entertainment ecosystem.

• Identify, develop, and secure new B2B clients and business opportunities within the Riyadh market
• Actively promote and represent BEFIT’s bowling and entertainment projects to potential clients, partners, and stakeholders
• Build and maintain strong relationships with clients, consultants, developers, and business partners
• Conduct client meetings, presentations, and site visits to showcase project offerings
• Prepare proposals, negotiate commercial terms, and close deals in line with company objectives
• Monitor market trends, competitors, and new opportunities within the entertainment sector
• Maintain an active pipeline and provide regular sales and business development reports

• Based in Riyadh with strong familiarity and understanding of the local market
• Proven experience or strong interest in B2B sales and business development
• Outgoing, confident, and highly motivated personality
• Passionate about sales, networking, and relationship-building
• Excellent communication, presentation, and negotiation skills
• Ability to represent the company professionally and confidently
• Self-driven, target-oriented, and comfortable working independently

• Opportunity to work on exciting and high-profile entertainment projects
• Exposure to a reputable group under Al Khayyat Investments
• Career growth and development within a dynamic business environment
• Competitive compensation package aligned with experience