Area Sales Manager

2. Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Expand market penetration for UPG/VRF products and identify new business opportunities.
• Ensure proper pipeline management and accurate sales forecasting.

• Build and maintain strong relationships with contractors, consultants, distributors, and end users.
• Conduct regular customer visits to support ongoing projects and resolve issues.
• Support channel partners with product knowledge, pricing, and sales tools.

• Identify new projects, consultants, and contractors to expand market share.
• Monitor competitor activities and provide market intelligence to the Sales Manager.
• Conduct product presentations and technical seminars to promote company solutions.
• Follow up on all active project leads from inception to closure.
• Coordinate with presales/technical support for selections, quotations, and submittals.
• Negotiate pricing and contractual terms within company guidelines.

• Work closely with operations, finance, and supply chain to ensure on‑time deliveries and customer satisfaction.
• Ensure compliance with company policies, pricing structures, and credit terms.
• Prepare weekly and monthly sales reports, forecasts, and market updates.

• Resolve customer complaints and issues promptly.
• Ensure high customer satisfaction and promote long‑term loyalty.

• Bachelor’s degree in Mechanical Engineering, Business Administration, or related field.
• 5 years and above of experience in HVAC sales (preferably UPG/VRF).
• Strong knowledge of HVAC products, project cycles, and contractor/consultant channels.
• Proven track record of achieving sales targets.
• Strong negotiation and communication skills.
• Excellent relationship‑building and interpersonal abilities.
• Analytical mindset with strong problem‑solving skills.
• Time management and territory planning.
• Proficiency in MS Office and CRM tools.

• Achievement of sales targets.
• Market share growth in assigned territory.
• Number of new accounts/projects acquired.
• Accuracy of sales forecast and pipeline management.