Digital Marketing Specialist

Job Description

We are looking for a data‑driven Performance & Media Specialist to manage our end‑to‑end advertising ecosystem. You will be responsible for a holistic marketing strategy managing high spend digital campaigns across all social platforms, executing offline OOH placements, and nurturing leads through direct SMS and Whats App channels. Your goal is to optimize the entire customer journey.

• Omnichannel Execution:
  Build, launch, and manage sophisticated paid campaigns across Meta Ads, Google Ads, Tik Tok Ads, and Snapchat Ads (SMS & Whats App).
• Audience Targeting:
  Develop custom, lookalike, and interest‑based audiences using first‑party CRM data and pixel tracking.
• A/B Testing:
  Design and execute rigorous split tests for ad copy, landing pages, and creative hooks to continuously lower CAC (Customer Acquisition Cost).
• Budget Oversight:
  Manage significant monthly budgets, ensuring daily spend is pacing correctly while hitting aggressive ROAS (Return on Ad Spend) targets.
• Offline & OOH Coordination:
  Plan and execute traditional and digital Out‑of‑Home campaigns (billboards, transit ads, mall signage) to drive top‑of‑funnel brand awareness. Implement tracking mechanisms (QR codes, unique promo codes, or vanity URLs) to measure effectiveness of physical ad placements.
• Analytics, Sentiment & Reporting:
  Provide weekly and monthly cross‑channel performance reports; monitor audience reactions via social listening to gauge brand health and adjust media spend in real time.

• 2–4 years of experience in performance marketing or media buying.
• Expert‑level knowledge of Meta Business Suite, Google Ads Manager, Tik Tok Ads Manager, and Snapchat Ads.
• Hands‑on experience with SMS/Whats App automation platforms.
• Advanced proficiency in GA4 and Excel/Google Sheets for data modeling and attribution tracking.
• Familiarity with the process of buying and measuring offline media.