Marketing Lead Gastroenterology

** Marketing Lead – Specialty Care (Dupixent Franchise)**
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* Location:

** Riyadh, Saudi Arabia
** About the job
** Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
** About Sanofi:
** We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.
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* Main responsibilities:

**** Insights
* ** Discovers insight and foresight using multiple sources including direct customer contact, field visits, field force feedback, market research and trends analysis to gain a deeper understanding of patients, prescribers and payers within a competitive context.
* Identify internal customer's insights including field force and other cross functional teams.
** Growth Identification
*** Conduct Business Assessments to understand the brand / portfolio competitiveness and market attractiveness.
* Identify and align growth opportunities with the regional and global brand strategy.
* Continuous Scan for opportunities to leverage business growth through sales volumes, profits and patient shares.
** Brand Differentiation
*** Develop and validate a differentiated Brand Positioning and value proposition that is sustainable and competitive.
* Define Brand Identity Guidelines that describe how the brand is meaningfully and consistently brought to life.
* Ensuring the brand continues to be relevant and competitive, maximizing the asset throughout the lifecycle. Build a credible competitor strategy for the brand.
* Build the required scientific evidence to support the brand differentiation.
** Planning and Execution
*** Develop Brand Marketing Plan in alignment with the local, regional and global strategies.
* Drive tailored route to market strategies for new launches.
* Define and monitor appropriate KPIs to assess product performance including sales and team activities.
* Ensure proper development and implementation of brand plan with clear identification of opportunities and applying necessary risk mitigation plans.
* Design the Brand Campaign with different mix of activities including Detail aid, Disease State Awareness, Local Meetings, Local & international Congresses and External Expert Programs in alignment with the brand strategy.
* Ensure new product launches follow strictly launch excellence and governance practices.
* Monitor performance on monthly basis and take the corrective actions to ensure business results are delivered.
* Formulate end-to-end patient solutions to ensure patient process simplification and adherence.
* Ensure securing brand/portfolio supply through frequent insightful long-range demand planning.
* Full A&P and P&L management with cost conscious expenditure and resource allocation to ensure a healthy BOI.
** Value and Access
*** Develop the deep understanding to range of payers and regulators that determine access of their brands.
* Formulate and roll out a competitive pricing strategy to ensure brand/portfolio's market competitiveness and profitability.
* Use insight to anticipate win-win solutions at the time of negotiation and engagement.
* Manage a process of putting together a range of evidence-based plans to deliver more access.
* Integrate solutions with clinical development and brand campaigns.
** Digital Marketing
*** Designing, planning and executing integrated digital marketing campaigns, using insight and analytics to continuously improve digital assets and deliver customer value in the online space.
* Drive a comprehensive Go to Market (GTM) agenda with robust planning and execution.
* Leverage GTM execution with relevant mindset among all stakeholders.
* Grow Digital contribution in GTM touch points with relevant channels and resources.
** Stakeholder Management
*** Develop External Experts and thought leaders'…