Business Director - Media Planning

Company description

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more.

• Overall development and execution of media plans across multiple clients and industries, taking into account both the client's and the agency's key performance indicators.
• Identifying new business opportunities and generating leads.
• Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client's broader goals.
• Identify organic growth, cross /up-selling drivers to maximize growth for the agency.
• Bring in cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications, including ongoing communication and relationship building to improve client satisfaction and grow their business.
• Play a role in shaping the overall direction and success of the media planning team.
• Offer mentorship and guidance to the overall team members.
• Represent the company in client and industry meetings and presentations.
• Contribute to the overall business and strategic direction of the media planning team.
• Oversee the development and implementation of media strategies, including day-to-day operations.
• Effectively manage resources and work to enhance the skills and capabilities of team members through mentoring and training.
• Act a client lead responsible in nurturing and building a strong rapport that fosters strong partnerships through effective communication and relevant advice.
• Develop educational programs to expand clients' knowledge and understanding of media strategy.
• Possess a comprehensive understanding of communications strategy and advertising principles.

Technical & Product

• Ability to comprehend clients' requirements, pose appropriate inquiries, manage their expectations and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.
• Act as a consultant that understands client requirements able to devise an actionable plan built around an omnichannel approach and in accordance with the client's goals.
• Collaborates with various departments and teams to increase opportunities for cross-selling and discover ways to establish partnerships, such as through media, data, and content, within the organization and with clients.
• Has a thorough understanding of all Publicis Media products and services, and is able to clearly and confidently explain their features and benefits to clients in a proficient manner.
• Strong analytical skills and ability to interpret data and market research.
• Expert in industry trends and best practices.
• Strong understanding of media laws and regulations.
• Proficient knwoledge of digital media and emerging technologies.
• Proficient in the use of MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
• Expert level knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
• Expert knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, Tik Tok Ads Manager.
• Expert commercial acumen, delivering and driving ROI force for both business partners and agency whilst being both efficient and effective and in line with set internal & external KPIs.
• Strong verbal and written communication skills, strong selling skills, strong numeracy, literacy and accuracy.
• Proficient project management and organizational skills.
• Ensure internal and external marketing of the agency's work in regional and international awards.
• Contribute valuable ideas, opinions and feedback and communicate in an open and candid manner.
• Monitor day-to-day aspects of junior…