Social Marketing Manager - Saudi National

• Full-time

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate;
Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

We're looking for a creative and data-driven social media expert with a passion for crafting impactful campaigns.

Join our team to lead the social media strategy for our events in Portfolio 2, such as the Global Health Exhibition, and build awareness of Saudi events on an international stage while driving engagement and community growth.

Key Responsibilities

Social Media Strategy and Execution
:

• Design and deliver targeted social media strategies for global health campaigns, ensuring alignment with international and local marketing objectives.
• Build and manage social media calendars, tailoring content strategies for each platform (e.g., Instagram, Linked In, Facebook, X, Snapchat, Tik Tok, and You Tube).
• Develop and execute platform-specific plans for visitor campaigns, optimizing conversions and engagement.

Content Creation and Copywriting
:

• Create impactful, audience-focused, and insight-driven content, demonstrating excellence in copywriting and proofreading.
• Provide engaging text, image, and video content for social media accounts, ensuring all posts maintain the brand voice and resonate with the target audience.
• Research and incorporate trending topics to create relatable and shareable content.

Community Management
:

• Foster a sense of community by engaging with followers, responding to comments and queries in a timely manner, and ensuring members feel valued.
• Monitor and maintain the growth and health of the community, ensuring it delivers value to its members.

Performance Analysis and Optimization
:

• Employ a metrics-driven approach to assess the performance of social media campaigns, focusing on meaningful KPIs such as reach, shares, private message interactions, and follower growth.
• Prepare monthly performance reports, analyse data, and optimise content strategies based on insights.
• Pivot strategies as needed to address low engagement or changing campaign priorities.

Collaboration and Stakeholder Management
:

• Work closely with internal departments, freelancers, and creative agencies to ensure cohesive messaging and execution.
• Brief teams on key messages, campaign priorities, and deliverables, ensuring alignment across all stakeholders.
• Act as the voice of the customer, relaying insights and feedback to the wider marketing team.

Market Research and Trend Analysis
:

• Conduct market research to understand customer behavior, competitor strategies, and emerging trends.
• Stay updated on social media platform changes and best practices, ensuring strategies remain innovative and effective.

Experience
:

• Significant experience as a Social Media Marketing Specialist, ideally within a social media agency or managing international campaigns.
• Proven track record of managing social…