Marketing Manager; Residential

Job Title:

Marketing Manager (Residential Sector)

Workplace Type: On-site

Employment Type: Full-time

Seniority Level: Mid-Senior level

Job Function: Marketing

The Marketing Manager (Residential Sector) will lead the end-to-end marketing strategy for the company’s residential portfolio, with a strong focus on demand generation, brand positioning, and measurable commercial impact. This role owns campaign planning and execution across digital and offline channels, manages agencies and budgets, and works closely with Sales and other internal stakeholders to drive qualified leads, improve conversion rates, and support revenue targets for residential projects.

• Develop and execute annual and quarterly marketing plans aligned with sales and revenue goals for residential projects.
• Lead go-to-market strategies for new project launches and new phases, including positioning, messaging, and channel mix.
• Define target segments and buyer personas and translate insights into compelling value propositions.
• Demand Generation & Lead Quality
• Own the lead generation engine and ensure a consistent pipeline of qualified leads (MQL/SQL) in collaboration with Sales.
• Establish lead qualification criteria and improve lead quality through targeting, messaging, and campaign optimization.
• Design and run lead nurturing journeys and re-engagement/retargeting programs to increase site visits and conversions.
• Campaign Management (Digital & Offline)
• Plan, launch, and optimize performance marketing campaigns across paid media, social platforms, search (SEO/SEM), email/SMS/Whats App, events, and PR.
• Optimize customer journeys and conversion paths (landing pages, forms, content) to improve conversion rates.
• Coordinate activations, exhibitions, and on-ground events when required to support project sales.
• Ensure consistent brand identity and communication standards for residential projects.
• Lead development of marketing collateral and content (copy, visuals, videos, brochures, project decks, sales kits).
• Manage creative direction and ensure high-quality outputs aligned with project positioning.
• Budget & Vendor/Agency Management
• Own the marketing budget, allocate spend efficiently, and ensure strong ROI/ROAS.
• Manage agencies and vendors (creative, media, digital, production), including scope, SLAs, performance reviews, and deliverables.
• Support procurement and contracting processes and ensure governance compliance.
• Performance Analytics & Reporting
• Track and analyze KPIs such as leads volume/quality, CPL/CPA, CAC, ROAS, conversion rates, traffic and engagement metrics.
• Produce periodic performance reports and dashboards for senior management, linking marketing outputs to sales outcomes.
• Lead continuous improvement through testing (A/B testing), insights, and data-driven optimization.
• Cross-Functional Collaboration
• Partner closely with Sales to improve lead handover, response SLAs, and conversion performance.
• Coordinate with project/development teams to stay aligned on product updates, inventory, pricing, and launch timelines.
• Work with Customer Service to ensure consistent customer experience pre- and post-sale and to reduce cancellations.

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s or professional certifications are a plus).
• Experience: Typically 7–10+ years in marketing, with proven experience in residential real estate or high-consideration sectors (e.g., real estate, financial services).
• Demonstrated success in performance marketing and lead generation tied to measurable sales outcomes.
• Strong knowledge of digital marketing tools and platforms (e.g., Google/Meta Ads, Analytics, CRM/Marketing Automation is preferred).
• Experience managing agencies, vendors, and multi-channel budgets.

• Strong leadership, stakeholder management, and execution discipline.
• Commercial and analytical mindset with the ability to translate data into decisions.
• Excellent communication, presentation, and content judgment.
• Deep understanding of marketing funnels, customer journeys, and lead management.
• Ability to work under pressure, manage multiple priorities, and meet deadlines.
• High integrity, governance awareness, and respect for customer data privacy.

• Qualified lead volume (MQL/SQL) and conversion to appointments/site visits and sales.
• Cost per lead (CPL), cost per acquisition (CAC), and return on ad spend (ROAS).
• Funnel conversion rates and sales pipeline contribution.
• Website/landing page conversion rates and digital engagement.
• Campaign efficiency versus budget and timeline adherence.