Growth Manager - Social

Omniful gives businesses one place to run everything operations and supply chain. It brings together all of the operating systems that are normally scattered across a company, like Order Management, Shipping Gateway, Warehouse Management, Transportation Management, Supply Chain, Point of Sale and more. For the first time ever, you can manage and automate every part of the operations lifecycle in a single system.

Omniful enables retail, logistics, D2C brands, and e-commerce businesses to scale efficiently and enhance customer satisfaction through a unified, vertically integrated solution.

Based in Riyadh, KSA, Omniful has raised $10+M from the region’s top investors RAED Ventures, Venture Souq, SEEDRA Ventures, Jahez Group, DASH Ventures, Bunat Ventures, Sanabil 500,and is considered one of the fastest-growing SaaS startups that came out of the MENA region.

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The Growth Manager - Social will lead Omniful’s social media growth strategy, leveraging paid and organic social channels to increase brand awareness, generate leads, and drive customer engagement. Reporting to the Director of Demand Generation, this role is responsible for managing end-to-end social campaigns, optimizing channel performance, and expanding Omniful’s social footprint. The ideal candidate is data-driven, creative, and experienced in social media management and growth strategies.

• Social Media Strategy and Execution
  • Develop and execute a comprehensive social media strategy that aligns with Omniful’s growth goals, focusing on lead generation, brand building, and customer engagement.
  • Manage paid social campaigns on platforms like Linked In, Facebook, Instagram, and Twitter to drive targeted traffic, improve conversion rates, and maximize ROI.
  • Oversee organic social content to build community, engage followers, and increase brand awareness, partnering with the Content and Product Marketing teams for cohesive messaging.
• Campaign Management and Optimization
  • Plan and launch social media campaigns with clear goals and KPIs, optimizing campaign settings, targeting, and creative to drive conversions and engagement.
  • Conduct A/B testing and experiments on creative, copy, and targeting to identify high-performing strategies and improve campaign effectiveness.
  • Analyze campaign performance metrics such as CTR, CPC, CPA, and engagement, and adjust tactics to enhance results based on data insights.
• Cross-Functional Collaboration
  • Work closely with Content, Product Marketing, and Design teams to develop compelling social content that aligns with brand messaging and campaign goals.
  • Partner with Sales and Rev Ops to ensure that social media leads are effectively captured, tracked, and followed up, creating a seamless funnel from awareness to conversion.
  • Collaborate with Customer Success to promote customer stories, testimonials, and case studies, amplifying customer success as part of the brand narrative on social channels.
• Community Building and Engagement
  • Engage with Omniful’s social media audience, responding to comments, messages, and inquiries to foster a strong community presence.
  • Monitor trends, competitor activity, and audience insights to inform content and engagement strategies, ensuring Omniful remains relevant and responsive on social platforms.
  • Build and manage relationships with influencers, partners, and relevant industry networks to amplify Omniful’s reach and credibility.

• Experience: 5+ years in social media management, paid social advertising, or growth marketing roles, ideally within a B2B SaaS or high‑growth tech company.
• Social Platform Proficiency: Deep knowledge of social media platforms (Linked In, Facebook, Instagram, Twitter) and experience in managing both paid and organic campaigns.
• Analytical
  
  Skills:
  
  Strong analytical abilities, with experience in social media metrics tracking, data interpretation, and reporting.
• Creative Vision: Skilled in crafting engaging content, copywriting, and visual storytelling that aligns with brand messaging and captivates the target audience.
• Proje…