Performance Marketing Director

Job Overview

LAWAZEM is seeking a strategic and results‑driven Performance Marketing Director to lead our performance marketing initiatives. This role is integral to driving growth through data‑driven strategies and optimizing marketing performance across all digital platforms. The ideal candidate will have extensive experience in performance marketing, a strong analytical mindset, and evidence of successful campaign management.

• Develop and implement performance marketing strategies to drive customer acquisition, engagement, and retention.
• Oversee the planning, execution, and optimization of all performance marketing campaigns, including PPC, social media advertising, and email marketing.
• Utilize advanced analytics and reporting tools to track campaign performance, analyze results, and derive actionable insights.
• Lead a team of marketing professionals to achieve performance targets and optimize marketing budget allocation for maximum ROI.
• Collaborate with cross‑functional teams, including product, sales, and creative, to ensure cohesive marketing strategies.
• Conduct market analysis to identify trends, customer behavior, and competitive landscape to refine marketing approaches.
• Experiment with new performance marketing channels and tactics while testing and optimizing results.
• Stay updated on industry trends and best practices to ensure LAWAZEM remains at the forefront of performance marketing.
• Manage relationships with external vendors, agencies, and partners to maximize marketing effectiveness.
• Present performance reports and strategic recommendations to senior management and stakeholders.

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• A minimum of 6 years of experience in performance marketing, with at least 3 years in a leadership role.
• Proven track record of successful performance marketing campaigns across digital channels.
• Strong analytical skills with proficiency in performance marketing and analytics tools (e.g., Google Analytics, SEMrush, etc.).
• In‑depth knowledge of PPC, SEO, social media advertising, and email marketing strategies.
• Excellent leadership and team management abilities to foster a high‑performing marketing team.
• Exceptional communication and presentation skills for effective stakeholder engagement.
• Creative problem‑solving skills and an innovative approach to marketing strategies.
• Ability to thrive in a fast‑paced environment and manage multiple projects simultaneously.
• Fluency in Arabic & English, both written and spoken.